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Engage Your Community: The Power of Social Storytelling

Plan an inclusive, multimedia project to boost campus morale. Gather stories and insights from staff and beyond to create engaging content published on uwrightnow.wisc.edu. Utilize social media prompts and a creative content platform to maximize reach and impact. Let your community help tell your story authentically!

tatyana-valdez
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Engage Your Community: The Power of Social Storytelling

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  1. SocialStorytellingInvolving your social community on editorial projects

  2. “Everyone plan for a large, multimedia project on April 18. No vacations that day, please.” — The Director(Sent Feb. 27)

  3. “Your mission …” • A day-in-the-life of campus • Multimedia-rich • Involve everyone on staff • Involve everyone else • Boost campus morale • Oh, and have fun while at it

  4. The end result: uwrightnow.wisc.edu

  5. Outcomes: • More than 1,000 pieces of content published • 14,000 unique website visitors • A global audience: 66 countries (all 50 states) • Average time on site: 5 minutes • Mobile visitors: 20% • 8,000 shares via Facebook and Twitter • Lots of campus buzz; lots of campus pride

  6. KEYS TO SUCCESS#UWSocial: Social everywhere

  7. Identified, assigned and scheduled 60 staff stories • Encouraged writers, photogs, videographer to ad lib • Social media prompts: e.g. international participation KEYS TO SUCCESSEditorial planning

  8. The #UWRightNow name was key • Teaser copy and advance splash page • Tapped all of our channels in advance • Social media (duh!) KEYS TO SUCCESSMarketing and promotion

  9. A custom Wordpress site • jQuery Masonry • Infinite scroll • Content over interface/design KEYS TO SUCCESSA creative, unique content platform

  10. KEYS TO SUCCESSOur voice: Inspired goofiness

  11. An engaged community wants to help tell your story and can tell it in ways you could never do on your own. • Social media-sourced content combined with the storytelling talents and editorial wisdom of your professional staff can result in a more complete and authentic story. The Takeaway?

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