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Social Storytelling Involving your social community on editorial projects

Social Storytelling Involving your social community on editorial projects. “Everyone plan for a large, multimedia project on April 18. No vacations that day, please.” — The Director (Sent Feb. 27). “Your mission …” A day-in-the-life of campus Multimedia-rich Involve everyone on staff

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Social Storytelling Involving your social community on editorial projects

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  1. SocialStorytellingInvolving your social community on editorial projects

  2. “Everyone plan for a large, multimedia project on April 18. No vacations that day, please.” — The Director(Sent Feb. 27)

  3. “Your mission …” • A day-in-the-life of campus • Multimedia-rich • Involve everyone on staff • Involve everyone else • Boost campus morale • Oh, and have fun while at it

  4. The end result: uwrightnow.wisc.edu

  5. Outcomes: • More than 1,000 pieces of content published • 14,000 unique website visitors • A global audience: 66 countries (all 50 states) • Average time on site: 5 minutes • Mobile visitors: 20% • 8,000 shares via Facebook and Twitter • Lots of campus buzz; lots of campus pride

  6. KEYS TO SUCCESS#UWSocial: Social everywhere

  7. Identified, assigned and scheduled 60 staff stories • Encouraged writers, photogs, videographer to ad lib • Social media prompts: e.g. international participation KEYS TO SUCCESSEditorial planning

  8. The #UWRightNow name was key • Teaser copy and advance splash page • Tapped all of our channels in advance • Social media (duh!) KEYS TO SUCCESSMarketing and promotion

  9. A custom Wordpress site • jQuery Masonry • Infinite scroll • Content over interface/design KEYS TO SUCCESSA creative, unique content platform

  10. KEYS TO SUCCESSOur voice: Inspired goofiness

  11. An engaged community wants to help tell your story and can tell it in ways you could never do on your own. • Social media-sourced content combined with the storytelling talents and editorial wisdom of your professional staff can result in a more complete and authentic story. The Takeaway?

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