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Social Networking and Building Your Online Community

Social Networking and Building Your Online Community

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Social Networking and Building Your Online Community

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  1. Social Networking and Building Your Online Community Jim Harris Marketing and Communication Ohio University Alumni Association

  2. Jim Harris, BBA ’04 - MarketingOhio University Assistant DirectorMarketing and CommunicationOhio University Alumni Association - Affinity Partners- Merchandising- Bobcat Store- The [Gateway] My Gateway and Facebook profile photo

  3. Social Networking and Building Your Online Community

  4. Social Networking and Building Your Online Community Topics - What an Online Community is - Who has Access - What it Costs to Build and Maintain - How it’s Controlled - How an Online Community might benefit your institution

  5. Social Networking and Building Your Online Community What an Online Community is An online community is a group of people that primarily interacts usingthe Internet. This group of people invites membersof their own personal, alumni networks to join the Community. New members repeat the process.

  6. Social Networking and Building Your Online Community Who has AccessOhio University degree-holding alumni Other individuals granted accesswith permission - students with alumni group connection - recent alumni without an ID - non-graduates

  7. Social Networking and Building Your Online Community What it Costs to Build and Maintain To Build:To Maintain: - money - time - graphics - technology - data - data - marketing - marketing - money

  8. Social Networking and Building Your Online Community How it’s Controlled Alumni ID number Other controls- trust/ hope - OUAA staff - users - delete account

  9. Social Networking and Building Your Online Community How an Online Community might benefit your relationship/ institution - connects alumni, 24/7 - information updates to database - gives alumni a reason to visit Web site - wow factor

  10. Social Networking and Building Your Online Community • How an Online Community might be harm your relationship/ institution • - spam-like messages from alumni • - alumni spreading bad news • new/ confusing technology • right people aren’t active

  11. Social Networking and Building Your Online Community • Topics • - How alumni are using THE GATEWAY • - Who’s using the Site • Types of Marketing used • Problems we’ve had • Gateway ideas • Goals for 2007

  12. Social Networking and Building Your Online Community THE GATEWAY A web community, exclusively for Bobcat alumni Launched September 2005

  13. 1742

  14. - 24 hours after message = 301 users logging in - previous days = average of 50 users

  15. Jim, those photos brought back some great memories. And reminded me I need to get back to campus. Thank you for taking the time to share. I can't believe an OU building has an ESCALATOR!!! Wow. Hi Jim. Your new pictures are just great. I particularly enjoyed the shots of the new Baker Center. When I was a freshman, the old Baker Center had just been completed. If my son ends up at Ohio U. this Fall he will be there when the new Baker Center has just been completed.

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  17. Social Networking and Building Your Online Community Types of Marketing • - Full page and half page ads in magazine • - Cover story in newsletter • - Ads/ blurbs in magazine and newsletter • - Gateway-specific Emails • Making Tracks Emails • Word of Mouth • Facebook messages to alumni

  18. Social Networking and Building Your Online Community Gateway promotions Ohio Today The [college] Gate Making Tracks Gateway-specific

  19. Social Networking and Building Your Online Community Advertising space

  20. Social Networking and Building Your Online Community Advertising space

  21. Social Networking and Building Your Online Community Total Resumes uploaded by users 326 Total Pictures uploaded 6,888 Total number of users with a profile photo 1,528 Total number of users with journal entries 325 Number of events posted 294