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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 7,385 +5% 6,678 +57% 3,659 3,291 +4% +10% 2,301 2,304 1,701 +119% 1,348 1,218 +71% +8% +3% +2% 764 377 +56% +18% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  5. Weekly newsbrand readership (Print & Online) 000s 13,024 11,322 +7% +40% 8,130 +7% 6,708 +15% 4,974 5,034 3,785 +84% 3,121 +99% +10% 2,507 +5% 2,419 +6% 1,264 +70% +32% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  6. Monthly newsbrand readership (Print & Online) 000s 20,018 17,418 +15% +77% 12,556 12,729 11,992 11,033 +15% +34% +196% +188% 6,336 5,876 5,506 +22% 4,121 +8% +13% +115% 2,387 +46% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD (Print & Digital – NRS Jan12-Dec12 + comScore Nov 12) *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  9. % Readership by age Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  10. % Readership by gender Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  11. % Readership by social grade Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  12. % Readership by working status Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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