Download
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Readership Survey 2008 PowerPoint Presentation
Download Presentation
Readership Survey 2008

Readership Survey 2008

370 Vues Download Presentation
Télécharger la présentation

Readership Survey 2008

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Readership Survey 2008 Johnson Survey Research Ltd.

  2. Gleaner Is the Preferred Source for Advertising Information SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  3. Gleaner and Star Rule Readership Monday to Saturday! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  4. Sunday’s Readership Is 234% Greater Than Nearest Contender SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  5. Readers Prefer The Gleaner to Television and Radio Too! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  6. The Gleaner Is More in Touch With Its Readers! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  7. Credibility Is Key! We Have It! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  8. Your Primary Source for News ! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  9. Leading the Perception Polls Too!! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  10. We Have the Next Generation Covered! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  11. Newspapers For The Youth 401,000 readers Youthlink Readers who read the last issue 178,000 Children’s Own readership is 976,000 SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  12. More ABC1s Read the Gleaner! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  13. With Gleaner and Star We Have All Segments Covered! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  14. Sunday Is a Clear Winner! SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  15. Need We Say More? SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  16. Cutting-edge Reporting. Recognised Local And Regional Excellence Bringing together the people involved at the heart of the issues: • Youth Issues and Politics • Security and Public Safety • The Economy and Public Policy • Abortion • Health and Wellness • Education Issues • The Church and Development

  17. Our Team Serious About Your Business Advertising Nine (9) consecutive AAAJ MEDIA OF THE YEAR Awards BEST IN PRINT AAAJ’s Media Award - 2006 Connecting you to your customer

  18. We Have Sections Catering to Every Need

  19. Star Poll Results- Other Interesting Facts • 39% greater readership than Observer • 326% greater readership than “the new paper” (Marketing 101) • Best weekday 78% greater than Observer • Worst weekday 49% greater than Observer • Tell Me Pastor rules! • 21% Increase in readership since 07 • Portmore loves its Star on Saturdays! • Star is 2nd to Gleaner as the paper that people associate more with their own lifestyle. • Star has more readers 14-34 on weekdays than the Gleaner and Observer combined. SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

  20. Gleaner and Other Products – Other Interesting Facts • The Gleaner has 58% more readers than the Observer • The Sunday Gleaner has 234% more readers than Sunday Observer • 70% of Sunday Observer readers also read The Sunday Gleaner. • 63% of ABC1s readers reader last Sunday's Gleaner compared to 21% for the Sunday Observer • Best daily has 25% greater readership than Observer • Worst daily has 27% greater readership than Observer • #1 reason for preferring the Observer over the Gleaner is lack of availability. Coming to a corner near you Jamaica! • Weekday Observer readers rank “Page 2” 25th (or 2nd to last) in preference. • 78% of weekday Gleaner readers like the new Saturday format. • 401K usually read Youthlink! 178K read last copy. Tuesday Observer has 183K readers • 976K usually read Children’s Own. 708K read last copy. Best readership in Jamaica! For 173K persons this is their only exposure to print. SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.