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Building Social Capital: How One Academic Library Supports Entrepreneurs

Building Social Capital: How One Academic Library Supports Entrepreneurs. Ka-Neng Au International Conference on Libraries 15 March 2005. “The symbiotic relationship between the library and the SBDC located at Rutgers University, Newark, NJ is vital to the success of business start-ups.”

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Building Social Capital: How One Academic Library Supports Entrepreneurs

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  1. Building Social Capital: How One Academic Library Supports Entrepreneurs Ka-Neng Au International Conference on Libraries 15 March 2005

  2. “The symbiotic relationship between the library and the SBDC located at Rutgers University, Newark, NJ is vital to the success of business start-ups.” Eddie Johnson, Jr. http://www.ilo-infosystems.us

  3. Profile of the Dana Library • urban campus • large collection • accessible to community • assistance to all

  4. Library’s role … • in fulfilling public service mission of Rutgers University • in supporting local economic development activities • in building social capital through the entrepreneurial community

  5. Social capital • Social relationships conducive to building dynamic participatory societies • Characteristics: • mutual trust • reciprocity • mutual benefit

  6. Information needs of entrepreneurs • answers, not articles • industry overview • competitive landscape • market demographics • marketing channels

  7. Indirect assistance … • via Rutgers Business School courses • classroom introduction to range of library resources • individual counseling for students, who serve as consultants

  8. Direct assistance … • via collaboration with Newark Small Business Development Center • 4-hour workshop session • lecture, demonstration, and hands-on business research • individual counseling for entrepreneurs

  9. Preliminary results • In the community • new businesses • new ventures • In the library • new challenges • new exposure

  10. au@rutgers.edu http://newark.rutgers.edu/~au/icol.ppt http://newark.rutgers.edu/~au/icol.doc

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