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Green Mountain Coffee Roasters

Green Mountain Coffee Roasters, originating from a small café in Vermont, has become a major player in the coffee industry, especially known for its organic and Fair Trade coffee. The brand has successfully capitalized on the popularity of Keurig machines and K-Cups, which contribute significantly to its sales and profit margins. This overview discusses the DCF model comparison with REI, highlighting key takeaways from the analysis, issues related to SEC investigations, market expansion strategies, and discrepancies in WACC and market cap.

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Green Mountain Coffee Roasters

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  1. Green Mountain Coffee Roasters Matt Moore

  2. Background • Started as small café in Vermont • Organic and Fair-Trade Coffee • Keurig Machines & K-Cups • Sell to wholesale Customers • Most of sales from K-Cups • Highest margins are on K-Cups

  3. Competitors

  4. Mod 7 Recap DCF model should match REI DCF model was Mod 6 Main takeaway from Mod 7:

  5. DCF Model

  6. REI Model

  7. Issues SEC Investigation outstanding Entering new markets WACC off from Bloomberg Betas were all over the board Market Cap was $11.5 B

  8. Questions

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