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MicroSave-Africa s Focus Groups and PRA Tools

MicroSave-Africa Market Research for MicroFinance How the Tools were Developed. Developed with 9 MFIs inBangladeshPhilippinesKenya/Tanzania/UgandaPilot-tested as a toolkit inKenya/Tanzania/UgandaTraining underway/planned for:International NetworksMFIs in East/South/West AfricaAfrican TA C

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MicroSave-Africa s Focus Groups and PRA Tools

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    1. MicroSave-Africas Focus Groups and PRA Tools A MicroSave presentation distributed on www.ideasnet.org

    2. MicroSave-Africa Market Research for MicroFinance How the Tools were Developed Developed with 9 MFIs in Bangladesh Philippines Kenya/Tanzania/Uganda Pilot-tested as a toolkit in Kenya/Tanzania/Uganda Training underway/planned for: International Networks MFIs in East/South/West Africa African TA Consultants

    3. MicroSave-Africa Market Research for MicroFinance Focus Group Discussion Participatory Rapid Appraisal Tools (14) Seasonality Analyses Lifecycle Analysis Product Attribute Ranking Wealth Ranking Cash Mobility Mapping Financial Sector Trend Analysis Handout: A Quick Introduction to Market Research for MicroFinance

    4. What Is A Focus Group Discussion ? Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures. 6-8 homogeneous participants discuss a particular issue lead by a moderator probing (not prompting) and helping the group explore the issues in depth. The discussion is recorded. The Focus in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues. What Is A Focus Group Discussion ? Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures. 6-8 homogeneous participants discuss a particular issue lead by a moderator. Probing (not prompting) and helping the group explore the issues in depth. The discussion is recorded. The Focus in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues. What Is A Focus Group Discussion ? Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures. 6-8 homogeneous participants discuss a particular issue lead by a moderator. Probing (not prompting) and helping the group explore the issues in depth. The discussion is recorded. The Focus in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.

    5. When Is A Focus Group Discussion Useful/Applicable ? To collect a large amount of complex data in a relatively short period of time. More in-depth examination of issues through the dynamics of a peer-group discussion. It is useful for qualitative/descriptive data collection and/or when detailed information is required in a short period of time. When Is A Focus Group Discussion Useful/Applicable ? FGDs allow the collection of a relatively large amount of data in a relatively short period of time. They also allow more in-depth examination of issues through the dynamics of a peer-group discussion. FGDs are therefore useful when qualitative or descriptive data and/or when detailed information is required in a short period of time. When Is A Focus Group Discussion Useful/Applicable ? FGDs allow the collection of a relatively large amount of data in a relatively short period of time. They also allow more in-depth examination of issues through the dynamics of a peer-group discussion. FGDs are therefore useful when qualitative or descriptive data and/or when detailed information is required in a short period of time.

    6. Focus Group Discussion Process Focus Group Discussions Process Get to Know the Sector -> Get to Know the Clients -> Arrange Logistics and Select Interviewees/Participants -> Prepare and Pre-Test the Discussion Guide -> Conduct the Focus Group Discussion -> Analyse the Data and Prepare the Report/Presentation Focus Group Discussions Process Get to Know the Sector -> Get to Know the Clients -> Arrange Logistics and Select Interviewees/Participants -> Prepare and Pre-Test the Discussion Guide -> Conduct the Focus Group Discussion -> Analyse the Data and Prepare the Report/Presentation

    7. Market Research & Prototype Development Process Overview Market Research Flow Chart This slide provides an overview of the product development process. Define the problem -> Understand the clients needs (through qualitative research techniques) -> Develop the product concept/prototype including costing and pricing -> Test the product prototype (through quantitative research techniques) -> Develop a product a pilot testing plan Implement and Evaluate the product pilot Develop a Business Plan for Launch/roll-outMarket Research Flow Chart This slide provides an overview of the product development process. Define the problem -> Understand the clients needs (through qualitative research techniques) -> Develop the product concept/prototype including costing and pricing -> Test the product prototype (through quantitative research techniques) -> Develop a product a pilot testing plan Implement and Evaluate the product pilot Develop a Business Plan for Launch/roll-out

    8. Focus Groups depend on the Moderator

    9. Focusing on the Issues

    10. and is fun too!!!

    11. Exercise Break into four groups Seasonality Analysis Life Cycle Analysis Financial Sector Trend Analysis Product Attribute Ranking Review the outputs of these PRA tools and answer the three questions. Handout: PRA Tools (and on completion of the exercise PRA Tools Resolved)

    12. Seasonality Analysis

    13. Seasonality Analysis

    14. Life-Cycle Analysis

    15. Life-Cycle Analysis

    16. Product Attribute Ranking

    17. Uses and Options for the MicroSave-Africa Market Research for MicroFinance Market Research - for product development or refinement Analysis of vulnerability/risk/opportunities and how clients use financial services Analysis of financial landscape - informal/formal Analysis of drop-outs and delinquency problems Impact assessment Analysis of relative depth of outreach Fraud/rent-seeking identification Implementation cost

    18. FGD & PRA: Many Uses in Many Settings

    19. MicroSave-Africa A CGAP/DFID/UNDP Initiative Promoting high-quality financial services for poor people Shelter Afrique Building, Mamlaka Road, P.O. Box 76436, Nairobi, Kenya Tel: 254 (0)2 724801/724806/726397 Fax: 254 (0)2 720133 Email: msa@MicroSave-Africa.com Website: http://www.MicroSave-Africa.com

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