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Enhancing User Experience for Maltose.com: Expert Analysis and Recommendations

This website evaluation report analyzes Maltose.com, providing expert analysis of its usability and user experience. The report includes data collection, analysis, competitive and expert analysis, and recommendations for improving the website.

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Enhancing User Experience for Maltose.com: Expert Analysis and Recommendations

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Presentation Transcript

  1. UConn OPIM 5894 Professor Dowding Winter 2012 Website Evaluation www.maltose.com Taylor Witt January 30th, 2012

  2. Agenda • Overview • Target Audience • Competitive Analysis • Expert Analysis • Data Collection • Data Analysis • Recommendations

  3. Overview • Purpose and call to action • Evolving value proposition • Operations model • Impression • User interaction • Evaluation purpose

  4. Target Audience • New and experienced • Appealing features • Measures of success

  5. Target Audience • Demographics Sources: http://etd.auburn.edu/etd/bitstream/handle/10415/1759/Final%20pdf%20thesis.pdf?sequence=1 http://www.fermentersinternational.org/new_shop_info.php http://www.winemakermag.com/advertising/online ($100k)

  6. Competitive Analysis • www.northernbrewer.com

  7. Competitive Analysis • www.midwestsupplies.com

  8. Expert Analysis • Heuristics • Simple, natural language • Fails at minimizing memory load • Lack of consistency • Lacks feedback to users • Clearly marked exits • No help or FAQ provided

  9. Expert Analysis • Checklists

  10. Expert Analysis • Other Observations

  11. Data Collection • Scenarios

  12. Data Analysis • Caveats • Results

  13. Recommendations

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