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Presentation to the Canadian Home Builders’ Association

Presentation to the Canadian Home Builders’ Association. Methodology. Corporate Connection : Twice-yearly syndicated telephone survey of CEOs and senior executives Focuses on current corporate and public affairs issues Fieldwork: Fall 2007 wave: Oct. 18 to Nov. 23, 2007

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Presentation to the Canadian Home Builders’ Association

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  1. Presentation to the Canadian Home Builders’ Association

  2. Methodology • Corporate Connection: Twice-yearly syndicated telephone survey of CEOs and senior executives • Focuses on current corporate and public affairs issues • Fieldwork: Fall 2007 wave: Oct. 18 to Nov. 23, 2007 • Survey of 400 senior business executives • Findings accurate to within +/- 5%, 19 times out of 20 • Mix of small (50 empl. or less), medium (50-99), and large firms (100+) • Results weighted by size, sector & region to reflect actual distribution of firms across Canada (according to Statistics Canada’s Business Register)

  3. Fall 2007

  4. Position(unweighted data) Percentage Phoenix SPI; Corporate Connection - Fall 2007

  5. Number of Full-Time Employees (unweighted data) Percentage DK/NR = 1% Phoenix SPI; Corporate Connection - Fall 2007

  6. Sector (unweighted data) Percentage Phoenix SPI; Corporate Connection - Fall 2007

  7. Region (unweighted data) Percentage Phoenix SPI; Corporate Connection - Fall 2007

  8. Most Important Issue Facing Canada Q: In your view, what is the most important issue or challenge facing the country at this time? Percentage DK/NR= 5% Phoenix SPI; Corporate Connection - Fall 2007

  9. Most Important Issue Facing Canada (Over Time)% choosing issue as most important Percentage *Incl. climate change in fall ‘06, spring ’07, fall ‘07 Phoenix SPI; Corporate Connection - Fall 2007

  10. Perception of Canadian Economy Q. How would you describe Canada’s economy today? Please use a 7-point scale, where ‘1’ means you think it is very poor, and ‘7’ means excellent. Percentage Excellent Very Poor Phoenix SPI; Corporate Connection - Fall 2007

  11. Economic Outlook Q. Looking ahead two to three years, how would you describe the outlook for...? (7-point scale: 7 = excellent, 1 = very poor) Percentage DK/NR= 2% or less Phoenix SPI; Corporate Connection - Fall 2007

  12. Economic Outlook (Over Time) % offering positive scores (5-7 on 7-point scale) Percentage Phoenix SPI; Corporate Connection - Fall 2007

  13. Preferred Priorities of Federal Government Q. What priority do you think the Government of Canada should place on each of the following? (7-point scale: 7 = Highest, 1 = Lowest) Percentage DK/NR = 1% or less Phoenix SPI; Corporate Connection - Fall 2007

  14. Performance of Federal Government Q. How would you rate the performance of the Government of Canada in each of these same areas? (7-point scale: 7 = excellent, 1 = very poor) Percentage DK/NR = 5% or less Phoenix SPI; Corporate Connection - Fall 2007

  15. Preferred Priorities vs. Perceived Performance of Federal Govt. Phoenix SPI; Corporate Connection - Fall 2007

  16. Rating of Overall Government Performance Q: How would you rate the overall performance of the Government of Canada? Once again, please use a 7-point scale where ‘1’ means very poor and ‘7’ means excellent. Percentage Excellent Very Poor Phoenix SPI; Corporate Connection - Fall 2007

  17. Rating of Overall Government Performance(Over Time) Percentage Phoenix SPI; Corporate Connection - Fall 2007

  18. Preferred Priority Attributed to Labour Market Issues Q. How much of a priority do you think the Government of Canada should place on each of the following? Please use a 7-point scale, where ‘1’ means it should be a low priority and ‘7’ means it should be a high priority. How about…? (7-point scale: 7 = Highest, 1 = Lowest) Percentage DK/NR = 2% or less Phoenix SPI; Corporate Connection - Fall 2007

  19. Perceived Performance of Government of Canada on Labour Market Issues Q. Now I’d like to ask you how satisfied you are with the performance of the federal government on these same issues. Again, please use a 7-point scale, where ‘1’ means extremely dissatisfied and 7 means extremely satisfied. How about…? (7-point scale: 7 = Extremely satisfied, 1 = Extremely dissatisfied) Percentage DK/NR = 2% or less Phoenix SPI; Corporate Connection - Fall 2007

  20. Priority vs. Performance of Government of Canada on Labour Market Issues (scores of 5-7) Phoenix SPI; Corporate Connection - Fall 2007

  21. Spring 2007

  22. Priority Government Should Place on Labour Issues Related to Advantage Canada Q: The labour market component of Advantage Canada focuses on three areas – labour quantity, labour quality and labour market efficiency.As an employer, what priority would you like to see placed on government action in each of these three areas? (7-point scale: 7 = Highest, 1 = Lowest) Percentage DK/NR = 1% or less Phoenix SPI; Corporate Connection - Spring 2007

  23. Most Important Issue Requiring Attention: Unemployment or Skilled Labour Shortages? Q: Some people think the most important issue requiring attention at this time in terms of the number of workers and jobs in Canada is unemployment. Others say that skills and labour shortages are increasing in some sectors and regions of the country, and that this is the more pressing issue. Which do you think is the more important issue at this time…? Spring 2007 DK/NR = 2% or less Phoenix SPI; Corporate Connection - Spring 2007

  24. Perception of Canada’s Competitiveness Vis-à-vis Skilled Workforce Q: How would you rate Canada’s competitiveness in terms of the ability of employers to find or develop the skilled workforce they need? Percentage Highly competitive Not at all competitive DK/NR = 2% Phoenix SPI; Corporate Connection - Spring 2007

  25. Perception of Canada’s Competitiveness Vis-à-vis Skilled Workforce(Over Time) Percentage Highly competitive Not at all competitive Phoenix SPI; Corporate Connection - Spring 2007

  26. Is Your Company Experiencing Labour Shortage? Q: At the present time, would you say your company is experiencing a significant labour shortage, a moderate shortage, a small shortage, or no shortage at all? Percentage Significant shortage Moderate shortage Small shortage No shortage DK/NR = 1% Phoenix SPI; Corporate Connection - Spring 2007

  27. Is Your Company Experiencing Labour Shortage?(Over Time) Percentage Significant shortage Moderate shortage Small shortage No shortage Phoenix SPI; Corporate Connection - Spring 2007

  28. Concern About Future Impact of Labour Shortages Q: Looking ahead 5-10 years or so, are you concerned about the potential impact that labour or skills shortages might have on your business? Percentage Phoenix SPI; Corporate Connection - Spring 2007

  29. Importance of Advantage Canada Measures to Address Labour Market Issues Q: Advantage Canada, the federal government’s economic plan, identifies a number of measures to address labour market challenges facing the country. I’m going to read you a list of some of these measures. For each one, please tell me how important you think it is… (7-point scale: 7 = Highest, 1 = Lowest) Percentage DK/NR = 2% or less Phoenix SPI; Corporate Connection - Spring 2007

  30. Importance of Advantage Canada Measures to Address Labour Market Issues (Cont.) Q: Advantage Canada identifies a number of measures to address labour market challenges facing the country. I’m going to read you a list of some of these measures. For each one, please tell me how important you think it is… Percentage DK/NR = 2% or less Phoenix SPI; Corporate Connection - Spring 2007

  31. Fall 2006

  32. Perceived Importance of Factors in Increasing Competitiveness of Canadian Businesses Q35-37. There are a number of things that could be done to increase Canada’s competitiveness and the competitiveness of Canadian businesses. I’d like to know how important you think each of the following is in terms of increasing competitiveness. (7-point scale: 7 = very important, 1 = not important at all) Percentage DK/NR = 3% or less Phoenix SPI; Corporate Connection – Fall 2006

  33. How Important is it that Regulations & Barriers be Removed …? Q39-40. There are regulations and other barriers that prevent some skilled workers who immigrated to Canada from working in their trade or profession in Canada [and others] that prevent skilled workers trained in one province from working in other provinces. How important do you think it is that such barriers be removed… Percentage … to enable skilled workers trained in Canada to work in their profession anywhere in the country …to enable skilled workers who immigrate to Canada to work in their trade or profession Fall 2006 DK/NR =Less than 2% Phoenix SPI; Corporate Connection – Fall 2006

  34. Importance of Removing Barriers to Skilled Workers (over time) % saying that issue is moderately - very important Percentage Fall 2006 Phoenix SPI; Corporate Connection – Fall 2006

  35. Perceptions of Employment Issues Employers’ investments in employees’ training and skills development 7-6 3 5 2-1 Percentage 4 (7 = very big 1 = not at all) Too much Right amount Not enough Better Same Worse Fall 2006 DK/NR = 4% or less Phoenix SPI; Corporate Connection – Fall 2006

  36. Perceptions of Employment Issues Ability of employers to hire qualified workers from outside of Canada 7-6 3 5 2-1 Percentage 4 (7 = very big 1 = not at all) Too much Right amount Not enough Better Same Worse Fall 2006 DK/NR = 7% or less Phoenix SPI; Corporate Connection – Fall 2006

  37. Perceptions of Employment Issues Extent to which post-secondary ed. system meets employers’ needs 7-6 3 5 2-1 Percentage 4 (7 = very big 1 = not at all) Too much Right amount Not enough Better Same Worse Fall 2006 DK/NR = 7% or less Phoenix SPI; Corporate Connection – Fall 2006

  38. Spring 2006

  39. Challenges for Employers Re: Skilled Workforce Percentage Multiple responses accepted DK/NR = 6% Phoenix SPI; Corporate Connection - Spring 2006

  40. Federal Govt. Attention to Skilled Workforce is…? DK/NR = 2% Phoenix SPI; Corporate Connection - Spring 2006

  41. Canada’s Ability to Develop Skilled Workforce Over Next 10 Years Will…? DK/NR = 2% Phoenix SPI; Corporate Connection - Spring 2006

  42. Sectors Seen as Having Greatest Labour Shortages Percentage DK/NR = 7%; multiple responses accepted Phoenix SPI; Corporate Connection - Spring 2006

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