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Sky Ireland: Leading Telecoms Convergence Innovations

Sky Ireland offers a comprehensive range of innovative telecoms and infotainment services, catering to a changing customer landscape and embracing technological advancements. With a focus on customer satisfaction and cutting-edge content delivery, Sky is a unique player in the convergence and infotainment space, serving millions of customers with a commitment to quality and innovation.

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Sky Ireland: Leading Telecoms Convergence Innovations

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  1. Delia Bushell Managing Director, Sky Ireland Telecoms Convergence and Infotainment

  2. Delia Bushell Managing Director, Sky Ireland19 OCTOBER 2006

  3. SKY TODAY • Almost one in every three households(1)takes Sky • One in every five Sky households takes Sky+ • One in every eight Sky households takes more than one Sky subscription …….and all of these are growing (1) In Ireland and the UK

  4. SKY IN IRELAND • First Digital TV service • First Interactive TV service • First PVR (Sky+) • First High Definition service • First Mobile TV service

  5. CUSTOMERS ARE CHANGING • Increasingly cash rich, time poor society • Customers value control in their entertainment and wide access to it • The make-upof existing homes is changing • There will be increasing demand for more… • Self-contained entertainment friendly rooms • Entertainment products per household • Bandwidth in and out of the household • Ability to interact, share & create your own entertainment

  6. The Whole-Home Solution

  7. SUCCESS FACTORS CUSTOMERS

  8. THE LEADING BRAND “Choose one brand that in the future would be the best at bringing together your (in-home) entertainment and broadband requirements.Who would it be?” Source: ICM January 2006, all individuals aged 18-54

  9. SERVICE • 44 million calls handled by Sky contact centres in FY 2006 • 10,000 customer service staff • Complex call mix • Over 9,000 home visits every day by Sky engineers in FY 2006 • 3,500 field engineers • Every visit is unique • 93% rate overall customer service experience “very good” or “good”(1) • Continue to raise the bar through CRM • More convenience • More personalisation • Maximise the lifetime value of a customer (1)Sky customer satisfaction survey

  10. CONTENT • Leading position in content • Established over a long period • Choice, both quality and range • Super-serve niches • Control and flexibility • TV, PC, Mobile • User Generated Content is the next wave • Current TV • MySpace Recent contracts completed

  11. INNOVATION - MOBILE SERVICES Sky+ Remote Record via Mobile App & SMS Sky By Mobile Sky Mobile TV • Launched Jan 2006 on 2.5G & 3G phones • Sports, News & Entertainment clips and text • Launched Summer 06 • 7-day TV Guide Listing • Remote Record functionality via SMS, 3G and later Sky.com • Live streamed TV • Retailed jointly by Sky and Vodafone • €1.99 per week per channel mix

  12. INNOVATION - BROADBAND CONTENTSKY BY BROADBAND • Launched January 2006 • Choice of 350+ films from Sky Movies, growing to 1,000+ titles (inc PPV) • Already over 1,200 Sky Sports clips including Premier League & Champions League • More than 1m downloads since launch

  13. INNOVATIONPlatform for growth High Downstream Bandwidth DTH Satellite Always-on Broadband Massive Local Storage The platform of the future will successfully integrate satellite delivery, massive local storage and always-on broadband

  14. CONCLUSIONA Unique Player in the Convergence & Infotainment Space • 8.2 million customers have chosen Sky • One in five already take an additional product • Focus on delivering content our customers want with the flexibility to consume it where & when they want to • Trusted to deliver innovative products that work at the press of a button • Have an infrastructure in place to install and service them

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