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Total Consumption Analysis of Fresh Meat: Bacon Brand Demographics & Category Roles (Fall 2013)

This audit provides a comprehensive snapshot of the bacon category within fresh meat consumption for Fall 2013. It focuses on brand demographics, market stocking rates, and financial metrics such as gross margin dollars and mean percentages. In response to competitive pressures, particularly from Wal-Mart, there has been a notable increase in private label SKUs despite a slight reduction in depth of assortment across similar stores. This assessment aims to inform retailers of current trends and positioning strategies in the bacon market.

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Total Consumption Analysis of Fresh Meat: Bacon Brand Demographics & Category Roles (Fall 2013)

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  1. Bacon Audit Fall, 2013 Mitchell Wayman Boe Armstrong

  2. A.C. Nielsen Product Snapshot For Total Consumption of Fresh Meat

  3. Bacon Brand Demographics

  4. Bacon Category Role

  5. Slide “D” Category Assessment: Stores Audited

  6. Bacon, Fall 2013: Market Stocking Rates

  7. SPSS % Gross Margin Dollars

  8. Mean % Gross Margins for Stores with Deepest Assortments

  9. Depth of assortment was reduced slightly across similar stores while the number of private label SKUs increased drastically. This could be due to Wal-Mart wanting to be more competitive in the fresh meats market.

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