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BUSINESS EDUCATION

BUSINESS EDUCATION. PRINCIPLES OF BUSINESS MARKETING. MARKETING STRATEGIES What do we mean by this term?. MARKETING. Jingle – Coca Cola Identify the ads used for the other items How have you seen these products marketed otherwise?. MARKETING STRATEGIES.

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BUSINESS EDUCATION

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  1. BUSINESS EDUCATION PRINCIPLES OF BUSINESS MARKETING

  2. MARKETING STRATEGIES What do we mean by this term? MARKETING

  3. Jingle – Coca Cola • Identify the ads used for the other items How have you seen these products marketed otherwise? MARKETING STRATEGIES

  4. Marketing strategies in use today include: • Digital signage • Kiosks • Broadcasting • Internet marketing • In-store demonstrations • Word-of-mouth MARKETING STRATEGIES

  5. Digital Marketing • Printing • Publishing • Name some others that you have seen in use: MARKETING STRATEGIES

  6. http://marketing.about.com/od/marketing basics/a/smmktgbasics.htm • http://www.clickmediaintl.com/services. html MARKETING STRATEGIES

  7. USE OF MARKETING STRATEGIES RESULTS OF STUDENT POLL During a one week period, how often have you seen any of the various marketing strategies used: Students polled: Broadcasting 6 Digital marketing 7 In-Store Demonstration 3 Internet marketing 5 Point of sale 8 Printing 5Publication 12 Word-of-mouth 10 Use of Microsoft Excel by students to create graphs/charts MARKETING STRATEGIES

  8. MARKETING STRATEGIES A look at the effectiveness of the use of marketing strategies by businesses today: http://en.wikipedia .org/wiki/Marketing_effectiveness

  9. CLOSURE What have you learnt about the use and effectiveness of marketing strategies today? MARKETING STRATEGIES

  10. ASSESSMENT

  11. Define the term “marketing strategies”. (2marks) List FOUR marketing strategies with which you are familiar. (4 marks) For any TWO of strategies listed above, determine how it can best be used to promote a product of your choice. (6 marks) How popular is the use of in-store marketing in Trinidad and Tobago? (3 marks) ASSESSMENT

  12. S.M. Jaleel just introduced a new FRUTA drink which they hope to export to the United States and Europe in January 2011, which of the marketing strategies would you recommend they use, and why? (5 marks) ASSESSMENT

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