1 / 16

Overview of the Mass Media

Overview of the Mass Media. Chapter One. What are the Mass Media?. books magazines newspapers records movies radio television the web. Context in the study of Communication. What are the types of communication we study?. One-to-one dyadic persuasion Public Speaking

tegan
Télécharger la présentation

Overview of the Mass Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Overview of the Mass Media Chapter One CMM 201 - Professor Walters

  2. What are the Mass Media? • books • magazines • newspapers • records • movies • radio • television • the web CMM 201 - Professor Walters

  3. Context in the study of Communication CMM 201 - Professor Walters

  4. What are the types of communication we study? • One-to-one • dyadic • persuasion • Public Speaking • Aristotle - rhetoric • public persuasion CMM 201 - Professor Walters

  5. What are the types of communication we study? • Small Group • Organizational • Mass Media • journalism • advertising & public relations • media research • media theories & models CMM 201 - Professor Walters

  6. The Story of Ben Day CMM 201 - Professor Walters

  7. Who was Ben Day? • Who: a printer, age 22 • What: starting his printing business • When: 1833 • Where: New York City • His problem: an idle press CMM 201 - Professor Walters

  8. His solution: CMM 201 - Professor Walters

  9. The New York Sun • “It Shines for All.” • sold for a penny apiece • news for the people • “the penny press” • It had one ad - for his own printing business. CMM 201 - Professor Walters

  10. “a happy accident” • 1st issue: 1000 copies • 3 years later: 20,000 circulation • It was the beginning of a truly mass medium - the modern newspaper. • In 1889, at age 78, Ben Day died a wealthy man. • He had made his money from selling ads in his paper. CMM 201 - Professor Walters

  11. Attributes of Mass Media • They fulfill our need for INFORMATION. • They provide us ENTERTAINMENT. • They are used to PERSUADE us. • They BIND US together as a society. • In our world today, they are PERVASIVE. CMM 201 - Professor Walters

  12. Types of Mass Media • Print • 1440 Johannes Gutenberg, movable type • 1455 First printed Bible • 1690 First newspaper in America • 1741 First magazines in America • 1833 New York Sun -first popular newspaper CMM 201 - Professor Walters

  13. Types of Mass Media • Chemical • 1893 First Edison movie • 1896 First theatrical movie CMM 201 - Professor Walters

  14. Types of Mass Media • Electronic • 1837 telegraph - Samuel Morse • 1877 Edison phonograph (also Bell - telephone) • 1895 wireless telegraph - Marconi • 1920 first commercial radio broadcast - KDKA • 1923 first television tube - Vladimir Zworkin • 1939 first public demo of television • 1969 beginning of the Internet - US DOD CMM 201 - Professor Walters

  15. Other Issues • The Economics of Mass Media • Demassification • Conglomeration • Globalization CMM 201 - Professor Walters

  16. CMM 201 - Professor Walters

More Related