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With a Little Help From Our Friends

With a Little Help From Our Friends. A re: volution in Library Advocacy GOLD/GALILEO Conference July 31, 2009. Or…. It’s All About re: lationships !. Friends. Do we need them? How can they help us? How do we help them be successful?. Need for Friends. Library budgets are shrinking.

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With a Little Help From Our Friends

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  1. With a Little Help From Our Friends A re:volution in Library Advocacy GOLD/GALILEO Conference July 31, 2009

  2. Or… It’s All About re:lationships!

  3. Friends • Do we need them? • How can they help us? • How do we help them be successful?

  4. Need for Friends • Library budgets are shrinking. • People love libraries, but aren’t aware that they need help. • Users are the wrong target group. From Awareness to Funding OCLC study, 2008

  5. Value of Friends • Built-in base of support • Represent beneficiaries of our service • Close to / known by community • Advocacy rule of 10

  6. Start Now! • Secure buy-in • Use tools at http://www.folusa.org/resources/fact-sheets.php • Find the right people • Provide clear definition of role, responsibilities • Appoint a steering committee

  7. Steering Committee Decisions • Mission • Benefits of membership • Membership goals and dues (numbers vs. commitment) • Constitution and Bylaws (samples at www.folusa.org ) • Tax exempt status • Kick-off event

  8. When Friends Become Fiends • Mission drift • Clubby clique • Loose cannon • Role confusion • Power grabber

  9. Create Solutions • Memorandum of Understanding • Retreat to clarify roles and responsibilities • Leadership Change • Thank-you event for past leaders • Introduce strong members • Self-evaluation, self-monitoring

  10. Identify Key Advocates Relationship mapping Education Business Recreation Students You Government Civic Organizations Parents Social Services Industry

  11. Build a Coalition • Statement of need • Who is interested? • Find mutual connections • Limited involvement

  12. Plan the Advocacy Campaign • Identified need • Timeline • Clear strategy • Who? • What? • When? • Specific assignments • Follow-up

  13. Conduct the Campaign • Tell stories about why the library matters • Listen • Recognize and thank • Evaluate the outcome

  14. Get Your Geek On! • Gates-funded OCLC campaign • Savannah area and Des Moines, IA • Multiple channels (billboards, festivals, newspapers, radio, TV) • geekthelibrary.org

  15. A FULL RANGE OF ‘GEEKS’ – THE LIBRARY IS FOR EVERYONE Small Print: The library can help everyone explore the things they geek. Get your geek on. Show your support. Brought to you by OCLC, a nonprofit library cooperative, with funding from a grant by the Bill & Melinda Gates Foundation.

  16. re:cap • It’s all about relationships! • Start now. • Stay on track. • Plan and evaluate. • Listen and thank. • Celebrate success!

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