trategic Management At Gujarat Narmada Valley Fertilizers Company Ltd.

1. trategic Management At Gujarat Narmada Valley Fertilizers Company Ltd. Submitted By: (Group 17) Submitted To: Pratik Shah(49) Prof. Hiren Patel Ruchi Shah(50) Deepak Sharma(51)

3. Company Snapshot

4. GNFC Production capacity in TPD • The manufacturing facility is located at Bharuch in Gujarat. • Its fuel based ammonia plant has a capacity of 1,350 tonnes per day (tpd) and urea plant with a capacity of 1,800 tpd. • GNFC manufactures methanol and formic acid also. It has commissioned an acetic acid plant in June 1995 with a capacity of 50,000 tonnes per annum.

5. Annual Production Capacity

6. GNFC Mission Statement • To provide quality inputs and services to agriculture and industry at competitive prices and thereby improving quality of life of the people. • To achieve excellence through creativity, innovation and services to the society.

7. Vision Statement • “To emerge as a world-class, multi-product, eco-friendly global company through technological development, innovation and customer satisfaction and thereby to contribute to the welfare of society.”

8. Core Values • Strong Commitment towards clean environment and social services. • Hard work, Discipline, Integrity, Honesty, Dedication, Mutual respect and Transparency. • Strong commitment to quality of products and customer services. • Promotion of creativity and professionalism through HRD.

9. SWOT Analysis (GNFC)

10. Implied Forces over GNFC

11. Corporate Strategies Implemented • Technology •  Maintenance •  Plant Up gradation •  Cost & Consumption Monitoring •  Process / Detail Engg capability •  Energy Audits •  Energy Cell •  Energy Policy

12. Technology Process and Engg Capability Strategy • GNFC has developed in house process Engg. Capabilities. • GNFC have following software for help in our job: • ASPEN process simulation software • CHEMCAD simulation software • HTFS heat exchanger rating / Design • CHEMPRO XLT • These software help in evaluation of Heat Exchanger, Control Valve, Orifice etc.

13. Maintenance, Plant up gradation and cost & energy consumption strategy • Reduced energy consumption per Tone of Ammonia and Urea and maintain availability of raw materials all down stream plants. • A 33 MW Gas Turbine is installed to improve power generation efficiency reduce steam and power cost • Replacement of Ammonia Synthesis converter catalyst and basket S-200. • Replacement of Six numbers of FD fans in Boilers with Energy Efficient new fans

14. Energy Audit • Internal Audits & Surveys • Fans/Blowers • Steam Traps • Compressed Air • Cooling Towers • Cooling Water Pumps • Process Pumps for Possible Impellers trimming and Resizing • Insulation Surveys: steam piping & Boiler Insulation • Thermography of Boilers • Walk Through Audit • External Audits- Legal and Voluntary

15. Energy Cell & Energy Policy • Coordination of energy audit through external consultant • Energy policy for GNFC for maintaining the standards in process for energy saving. • Employees training and awareness • Energy Conservation Programs for School children • Cooling water pump efficiency improvement at Ammonia, Urea and CPP plants.

16. Strategic Advantages from Strategies Implemented • GNFC Ammonia Urea plant declared lowest in the Energy consuming unit in Fuel Oil group • Specific Energy Consumption at GNFC is 20% lower compared to group average

17. THANK YOU