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Market–Research Driven Keyword Research The 7 unique Points Of Views

Market–Research Driven Keyword Research The 7 unique Points Of Views. 1. The Entrepreneur. In this case you ALREADY have your own product, information product, or service. Variations: You have a money site already and want to expand your themes.

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Market–Research Driven Keyword Research The 7 unique Points Of Views

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  1. Market–Research Driven Keyword ResearchThe 7 uniquePoints Of Views

  2. 1. The Entrepreneur • In this case you ALREADY have your own product, information product, or service. Variations: • You have a money site already and want to expand your themes. • You are planning to have a direct marketing site and already have a successful offline products and services. Adsense and affliliate level income is meaningless to your value system.

  3. 2. Novice Entrepreneur • In this case you DO NOT already have your own product, information product, or service. Variations: • You DO NOT already have a money site and searching for Niches. • You are planning to have a direct marketing site and do not have a successful offline business product or service.

  4. 3. Affiliate • In this case you are selling someone else's product, information product, or service and are making money. Variations: • You have a personal, well thought-out sales page (click-bank etc.), that sells one affiliate product. (affiliate money website). • You  have a product review website with quality information that sell multiple affiliate products. • Your Adsense revenue is of secondary importance to you, or of zero importance. • Your Adsense revenue is of PRIMARY importance to you.

  5. 4. Novice Affiliate • In this case you are not yet selling someone else's product, information product, or service. Variations: • You are still looking for the "perfect niche" or affiliate product to sell. You havn't started building portals yet. You spend a lot of time looking for the perfect "untapped" market. • You have several hundred dollars worth of "keyword tools“ but have had little or no success making money online. • You are not yet making money.

  6. 5. Non-Profit • In this case you are a 501c3 not-for-profit organization trying to increase traffic to your website or network of sites. Variations: • All of this marketing jibberish makes no sense to you and you barely follow me. • You are promoting non-profit messages, doctrines, and ideas online with no real web structure or know-how but you understand marketing and basic web marketing. • You feel that many online marketing rules do not apply to you and are trying to figure out which ones (if any) do. • You are highly structured, operating your optimized 501c3 non-profit webring or website with business savvy and are flooded with traffic.

  7. 6. The Writer • In this case you are a writer or a content producer who is starting to get the picture about Latent Semtantic Indexing. Variations: • You are starting to understand that writers are going to someday rule the search engines and would like a head start. • You want your content to outlast the search engine transition into audio and video. • You want a way to become a subject matter expert using Search Engine Approved synonyms. • You want to cure writers block by knowing what subject matter expertise the market demands.

  8. 7. The recovering Pay Per Click addict. In this case you are spending way too much money on Pay Per click advertising without any movement towards someday owning the keywords you are paying for. (Ouch). You are ready to heal. Variations: • You finally realize that your website has content equity and increases in value over time by reducing the need to PAY for traffic. • You are tired of paying huge prices on Pay Per Click without even knowing if you are duplicating expenses on the natural search engine listings. • You understand the long term success of natural rankings over the short term success of Pay Per Click • Welcome Home!

  9. Which are you? • The Entrepreneur • Novice Entrepreneur • Affiliate • Novice Affiliate • Non-Profit • The Writer • The recovering PPC addict?

  10. Stop the Show • Which Category do you fit into? There are unique Theme Zoom techniques that can be customized to your unique case.

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