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Revolutionizing Local Spot Buying: Electronic Negotiation and Data Interface (EDI)

Discover the future of local spot buying with our comprehensive presentation on Electronic Data Interfaces (EDI) and electronic negotiation processes. Learn how agencies can transition from traditional paper methods to efficient electronic systems that streamline avail requests, contract management, and invoicing. Our presentation outlines step-by-step procedures for implementing new electronic tools, enabling agencies to track progress, negotiate deals effortlessly, and improve overall efficiency in the buying process. Join us as we explore innovative electronic solutions that transform the local television market.

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Revolutionizing Local Spot Buying: Electronic Negotiation and Data Interface (EDI)

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Presentation Transcript

  1. A Presentation to the TvB Research Conference

  2. Electronic Data Interface (EDI) • Electronic Negotiation • Avail Requests & WebAvails • Electronic Contracting • Client Information (& spot avails) • Makegoods & other Revisions • Electronic Invoicing • Including post-buy analysis

  3. Buying local spot today… • Step 1: Agency faxes paper Avail Request to all stations • Step 2: A/E gathers ratings & prints paper Avail • Step 3: A/E presents Avail to buyer (fax) • Step 4: Buyer consolidates all paper avails • Step 5: Buyer negotiates Rates w. A/E by phone • Step 6: Agency sends Paper Order to A/E • Step 7: A/E (or sales assistant) re-keys Order • Step 8: Buyer & A/E • track progress (daily) • Step 9: Buyer & A/E negotiate (daily) MG’s • Step 10: Station sends Agency Paper Invoice (Agency ignores for 60 days) Agencies repeat this process 4-8 times per market!

  4. Another way to buy local spot... • Step 1: Agency sends Avail Request electronically (becomes part of TvSCAN header • Step 2: A/E presents & negotiates – then follows up with electronic WebAvail • Step 3: Agency books order on-line and manages the order on-line. Buying a market could be as easy as buying just one station!

  5. Electronic Negotiation • BuyMedia Avail Requests • Free on-line application for buyers • Eliminates “minding the fax machine” • Integrated into TvSCAN • All sellers included (incl. Rep’s) • TvSCAN WebAvails • Completely Seller controlled • PalmAvails – portable account mgmt tool

  6. Keys to Electronic Negotiation • Buyers demand a more efficient process • Most e-commerce options “revolutionize” the current sales process • Most e-commerce options do not provide connectivity to legacy systems • Most other systems offer significant barriers to entry (fees; software; support)

  7. WEBAVAILSMaking it easy to buy Television! Electronic Buy Request & WebAvail Station/ Rep Agency Order & changes sent electronically No proprietary software required! Order & changes EC’ed Traffic Order status & MG’s tracked electronically Invoice sent electronically

  8. Electronic Contracts • Client info & traffic codes are critical • Original Order • Management approval process • Activity tracking • Makegood & other changes • Order confirmations & status

  9. Delivery Status • WebAvails being released into 50 mkts • 1st Quarter 2001 – Avail Requests • EC available today – Marketron, Enterprise & VCI • 1st Quarter 2001 – C/JDS EC

  10. End

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