1 / 57

Dr. Oz Proposal April 29, 2008

Dr. Oz Proposal April 29, 2008. A partnership built on common values and strengths People are the soul of our companies We are powerful We demand quality We are experts We are innovative We value independence. EXPERIENCE MATTERS. THE POWER OF SONY.

teodorar
Télécharger la présentation

Dr. Oz Proposal April 29, 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dr. OzProposal April 29, 2008

  2. A partnership built on common values and strengths People are the soul of our companies We are powerful We demand quality We are experts We are innovative We value independence

  3. EXPERIENCE MATTERS

  4. THE POWER OF SONY #1 Brand in the US…as voted by consumers 8 out of the last 10 years #1 in Television…#1 program in syndication, #1 daytime drama, returned more comedies than any other studio #1 in Movies…box office leader in 2007, record 20 #1 openings over past 2 years #1 in Music…4 of the top 10 albums and 5 of the top 10 digital tracks #1 in Electronics…best selling HDTVs (Bravia) and gaming consoles (PlayStation)

  5. THE POWER OF SONY Games Movies Television Music High Definition Electronics Home Video Online Mobile

  6. SPT MISSION STATEMENT Sony Pictures Television is the largest independent studio. We capitalize on that independence by being innovative and nimble in a fast-changing media world. The studio is uniquely organized so that all areas of development, production and distribution are under one roof, facilitating internal coordination and making a user-friendly business environment for our partners.

  7. THE POWER OF SONY PICTURES TELEVISION • #1 independent producer in the U.S • #1 comedy in history • #1 show in syndication • #1 show in network daytime • #1 comedy library in the world • #1 in made-for-TV movies, including 2007 Emmy Winner • #1 pilot-to-pick-up ratio in 2007

  8. EXPERTISE IN “A” LEVEL CONTENT #1 Rated Show in Syndication #1 Comedy in TV History • Top show in syndication history • In 4th cycle of syndication • Generated $3.5bn to-date in off-net revenues • Achieved consistent and valuable time slots that maximized performance • Continues to out-perform its syndication peer group (Home Improvement) and recent syndicated shows (Two and a Half Men) • An evergreen property entering it’s 25th season in syndication • Longest running syndicated game show in history • Extended to a multi-platform brand including the leading mobile game • Show continually stays fresh and appeals to new viewers

  9. EXPERTISE IN “A” LEVEL CONTENT Top Rated Daytime Programs #2 Game Show in Syndication • Entering its 24th season • Most Emmy Awards for Best Game Show (11) • Guinness record for most Emmy wins for any game show (27) • Ranked as #2 game show of all time by TV Guide • Along with Wheel of Fortune, serves as cornerstone of ABC O&O lineups • Y&R is the #1 daytime program for 1,000 consecutive weeks (Y&R) • Y&R entering its 35th season on CBS • Multiple Emmy winner, including 2007 Best Daytime Drama (Y&R) • Days is the #1 daytime program in its target group (women 18-49)

  10. 23 SHOWS ON-AIR WITH 16 NETWORKS The Young & The Restless Rules of Engagement Power of 10 My Best Friend’s Girl (pilot) Can Openers (pilot) Jesse Stone: Thin Ice (MOW) Comanche Moon (mini) Cashmere Mafia Literary Superstars (pilot) Raisin in the Sun (mini) Cupid (pilot) ‘Til Death Canterbury’s Law Sit Down, Shut Up (pilot) Days of Our Lives Syndication Wheel of Fortune Jeopardy! Judge Hatchett Judge David YoungJudge Maria Lopez Judge Karen Mills (Sep. 08) 10 Items or Less My Boys The Company (miniseries) Breaking Bad S.I.S. (pilot/mow) Boondocks Gay Robot Gong Show (July ’08) The Gathering (miniseries) The 10th Circle (MOW) Memory Keeper’s Daughter (MOW) Murder in Sin City (MOW) Flirting with Forty (MOW) The Shield Rescue Me Damages The Beast (pilot) Danny Fricke (pilot) Spectacular Spider-Man Dragon Tales

  11. WE DISTRIBUTE A WORLD CLASS LIBRARY

  12. WE LEAD THROUGH INNOVATION “Looking at traditional businesses in new ways” • First syndicated program to shoot in High Definition • First viewer loyalty program; first game show-based mobile game • First game show available exclusively for affiliate websites • First studio to launch a cross-platform VOD channel • First to create original cable programming • First to stream a full TV episode online • First to internationally format a TV show • First to create online minisodes of library shows

  13. MARKETING THAT GETS RESULTS Advertising • Innovative campaigns include 12-page Y&R advertorial in LA Times for 35th anniversary, advertising inserts highlighting Seinfeld’s 4th cycle renewal and multi-platform opportunities AffiliateMarketing • Created campaigns targeted at next generation viewers • “Seinfeld: The Next Generation” cultivates new, young Seinfeld fans through on-air campaigns, UGC contests and college tours Ad Sales Marketing • Provide clients one-of-a-kind portal to navigate and access show data, avails, CPMs • Developed state of the art media kit with compelling graphics and inserts for avails New Media • Full-service new media department within Marketing • Innovative digital campaigns: e-magazine for Cashmere Mafia, “Walt’s Wisdom” viral campaign for Breaking Bad, “So Sue Me” Facebook application for Canterbury’s Law Sony United • Leverage marketing across all Sony companies and assets • Led industry with multi-platform presence at CES “Anytime, Anywhere, Any Screen” • Celebrities supported Sony branded tie-ins (Jerry Seinfeld, Alex Trebek, Tony Bennet) Publicity • Create a growing and sustained level of awareness leading up to show launch and throughout all key ratings and promotional periods

  14. MARKETING MATERIALS [SHOW SEINFELD BOOK]

  15. WE ARE INDUSTRY LEADERS IN AD SALES 5 businesses across 3 platforms – allows SPTAS to create comprehensive advertising solutions with powerful results Syndication Cable Digital • Precision targeting of active, affluent consumers • Tennis: sports and lifestyle • MOJO: upscale, young men • One-to-one communication • Powerful reach • Best commercial ratings retention • Powerful storytelling with :30s, outstanding value of :10s to boost and maintain awareness • Interactive opportunities • Young adults online and on-the-go

  16. AD SALES SITE [EMBED IN PRESENTATION]

  17. THE BEST TEAM FOR DR. OZ Transactional relationships with over 250 national advertisers • Day-in, day-out relationships with every major agency • 52 week yearly sales cycle, with constant activity in multiple marketplaces • Industry leader in multi-platform and interactive advertising campaigns • Deliver sponsorship and integration opportunities for advertisers • Strategically reformatted commercial placement to maximize C3 rating and ad revenue • Pioneering use of fusion research to link multi-platform properties and create advertiser-specific metrics that maximize ad sales • Upfront • Scatter • Syndication • Cable • Digital / Mobile • Gaming

  18. THE MOST SUCCESSFUL DISTRIBUTION TEAM • Sony is the only studio organized to manage all distribution under one roof • SPT distributes a world-class library of over 100,000 episodes of TV content and over 4,000 feature films • We have driven more success with Seinfeld ($3.5bn in off-net sales) than any other show in syndication history • In the last 10 years, we have syndicated 12 new shows and consistently sold in 95-99% of the country Traditional Digital

  19. SPT DISTRIBUTES FILM AND TV PRODUCT ACROSS ALL PLATFORMS Local TV Stations National Broadcast Networks Cable Channels Broadband Channels(Advertiser / Ad Supported) Mobile Digital(Rental / DST / Subscription) Cable / Satellite / Telco(PPV / VOD / Free VOD) Pay TV Hotels

  20. WE LEAD THE INDUSTRY IN DIGITAL MEDIA Distribution Devices Business Models Content Online Services Film Digital Sell Thru (DST) Owned Video on Demand (IPVOD) Partners TV Subscription Video on Demand (SVOD) Ad Supported Channels Short Form Mobile Carriers Partners Mobile Games

  21. WE ARE EXPERTS IN GLOBAL DISTRIBUTION • Our international group oversees local language production and distribution, including original series, telenovelas, game shows, and scripted formats • We produce 47 shows in 17 countries and have a comprehensive int’l format sales organization • We have publicly announced our intent to acquire 2waytraffic, which would greatly expand our int’l format sales capabilities Original Series Scripted Formats Game Show & Reality Zorro: The Sword and the Rose (Latin America) Hex (U.K.) Married…With Children Casados Con Hijos (Colombia) Germany Dragon’s Den (UK) La Ninera (Argentina) The Nanny

  22. THE POWER OF INDEPENDENCE • We are not beholden to any network or station group and place shows where we will maximize their value • We have relationships with every outlet including all major station groups • We sell aggressively to all 210 markets Syndication Broadcast Cable 1,500 TV stations across the country 5 major broadcast networks 50 different basic or pay cable networks

  23. DR. OZ GAME PLAN

  24. MULTIPLATFORM DISTRIBUTION STRATEGY DomesticSyndication Online Mobile Dr. Oz International Cable

  25. DR. OZ SYNDICATION STRATEGY • We will present Dr. Oz to major station groups in every market • We will sell the show in 99% of the country Sales • We will establish a consistent early-fringe framework on the best stations with the best lead-ins and lead-outs • Based on available real estate and need, NBC O&O’s are the most likely launch partner • We will secure strong post-launch partners, including Hearst, Gannett, Scripps-Howard, Belo, and Post-Newsweek stations Placement • To maximize the value of the renewal, we will move O&O groups where it is best for the show Renewals • Additional revenue and exposure will be driven through brand extensions, sponsorships, and digital products (website, WAP site, online distribution) Revenues Cable • We will make repurposed episodes available for distribution on cable

  26. NEW YORK

  27. LOS ANGELES

  28. CHICAGO

  29. PHILADELPHIA

  30. DALLAS

  31. TOP 25 MARKETS (1-3)

  32. TOP 25 MARKETS (4-7)

  33. TOP 25 MARKETS (8-11)

  34. TOP 25 MARKETS (12-15)

  35. TOP 25 MARKETS (16-19)

  36. TOP 25 MARKETS (20-23)

  37. TOP 25 MARKETS (24-25)

  38. SYNDICATION SALES TIMELINE

  39. DIGITAL DISTRIBUTION Digital extensions will be a core element of the show SPT is uniquely positioned to expand the brand online Distributeto Partners • Distribute show content (clips and full episodes) to a wide audience through SPT’s digital distribution infrastructure • Syndicate video player on local TV station websites and distribute content to enhance sales opportunities • Enable ad-supported streaming on SPT partner sites (e.g., YouTube Channel, MySpaceTV) • Create and distribute podcasts, sell full episodes on iTunes, etc. Distribute onOwned Sites • Distribute on Dr. Oz immersive website • Incorporate ad-supported streaming of show • Enable interactivity through Crackle.com • Create a dedicated Dr. Oz page in Crackle • Stream short “bite size” videos relating to specific health issues • Allow users to upload comments and questions

  40. MOBILE DISTRIBUTION • We have relationships with every major carrier (Verizon, AT&T, Sprint, T-Mobile, Alltel, US Cellular) • We utilize cutting edge platforms (Android, Silverlight, and Flashlight ) • We will leverage these relationships to distribute Dr. Oz content Relationships Content for Carriers • We will stream clips and full shows through major carriers • We will create custom content: Graphics, Voicetones, Ringbacks • Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include: • Entire shows and shorter video clips (clip of the day, “how to” clips) • Mobile alerts: Staying Young!, Weight Management, Exercise Tips • Answers to questions submitted by text message Mobile Site Widgets • Access personalized Health Plans from the desktop of viewers’ phones Participation TV • Text in questions and vote on important topics

  41. DR. OZ INTERNATIONAL OPPORTUNITIES • We will use our international sales office and 2waytraffic to distribute Dr. Oz globally • As soon as development begins, we will identify elements of the show which are globally applicable and elements to be tailored for each market • We will collaborate with Harpo to develop a production manual, ensuring the show is readily formatted around the globe • Format sales will begin within 3 months of the show’s launch • We will also license existing episodes in English speaking territories immediately after they air

  42. DR. OZ IS IDEAL FOR DAYTIME ADVERTISERS • Three key categories (Packaged Goods, Health/Wellness, and Pharmaceuticals) represent 61% of all daytime syndicated ad spending • SPTAS has strong relationships with major advertisers in these categories • Dr. Oz’s focus on health will differentiate from competitors and create the perfect environment for sponsorships and integrations 61% from(1) Health/Wellness(2) Pharmaceuticals (3) Packaged Goods • These categories also represent some of the largest online advertisers

  43. DR. OZ WILL GENERATE HIGH RATINGS AND CPMs Dr. Oz 1st year projections: 3.5 HH rtg $18 CPM * GAA rating

  44. ADVERTISING OPPORTUNITIES BEYOND :30s & :10s Sponsorships Digital Extensions On-air Extensions • Dr. Oz moments provide unique platform to introduce content and advertising into the early morning and local newscasts • SPT will drive revenue to the show in a daypart not ordinarily accessible to syndication • Extremely strong demand for sponsorships and product integration in high-quality programming • SPT has sponsorships and integration expertise with Wheel of Fortune, Tennis Channel and MOJO HD • Dr. Oz is perfectly suited for interactive, online and mobile extensions • SPT has digital programming, gaming and ad sales expertise Health & Wellness and Beauty Sponsorships will drive additional revenue Exceptional opportunities to position Dr. Oz in the largest-growing sectors of advertising Outstanding on-air platform to grow revenue through local news extensions

  45. AD SALES TIMELINE

  46. MARKETING AND PUBLICITY Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques National Media • Full media mix (on-air network / cable, print, radio, trades, and out-of-home) AffiliateMarketing • Co-op advertising, local market promotions, on-air support, satellite media tours • B2B website to distribute print materials and pertinent info to client stations • Multi-faceted plan focusing on both trade and consumers to build awareness • Deploy ALL means of exposure, including our unique New Media publicity skills Publicity • Viral marketing, mobile marketing and tie-ins (e.g., SMS) • Integrated promotions, email and online campaigns • Facebook fan page and MySpace profile page Digital • Rich media presentations and show sales reels • Media kits, brochures, one-sheets and other collateral Ad Sales • Continued support through special events, conferences, trade promotions, etc. • Cross-promote on other Sony assets Other

  47. MARKETING (DIGITAL) • Build, host, and continually update an immersive, 24/7 community • Incorporate ad-supported streaming of shows • Include interactive content (quizzes, blogs, community chat) • Offer portable extensions, allowing stations to embed content on their local station website • Enable e-commerce for show-related merchandise for added revenue • Distribute an e-mail newsletter to viewers Dr. Oz Website • Viral marketing (like our award-winning “Walt’s Wisdom” application) • Digital extensions (like our Cashmere Mafia e-magazine) • Mobile WAP site with interactive features (mobile widgets, video, voicetones, wallpapers) • Integrated promotions including • Facebook business profile • MySpace and Yahoo! branded pages Digital Media Campaigns

  48. EXAMPLE OF OUR IMMERSIVE WEB SITES

  49. FACEBOOK APPLICATION

  50. VIRAL MARKETING

More Related