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  1. InTopic Media, provides turnkey and white-label technology for in-text display advertising.  We partner with Advertising Networks and Agencies to deliver a fully integrated tool that enables you to offer in-text display ads to your network – creating an additional revenue stream and advertising channel. Along with traditional banner display ads and in-text options, InTopic Media also offers MicroBanners, a unique form of in-text advertising that turns text into advertiser logos. MicroBanner ads grab web visitors’ attention and direct them to specific products or information via pop-up notification, which allows advertisers like  to target key demographics at higher conversion rates than traditional in-text ads using underlined words only. InTopic Media, LLC was established in 2009 and uses innovative technology solutions and a hands-on approach to customer service to generate higher conversion rates for in-text advertisements.

  2. Before InTopic’s algorithm parses websites running the InTopic technology for relevant keywords. When the advertiser’s keyword appears in the text of a website, InTopic’s proprietary algorithm can display the keyword in any combination of colors and underlines or replace the brand keyword with a MicroBanner™.

  3. After InTopic Media’s contextual advertising and relevant keyword bidding system, enables advertisers to place their offers directly in the sightline of consumers. In-text advertising replaces blog, forum and article-based website text with unobtrusive hyperlink ads that stimulate brand awareness and deliver high quality traffic to advertisers.

  4. User-driven Experience The in-text ads are activated when the user scrolls over the keyword or brand logo. MicroBanner™ ads offer highly targeted branding opportunities and may display additional valuable content including video, images, audio and text. Users click on the ad to activate the advertiser’s landing page and scrolling away from the ad disengages the ad box, creating a completely user-driven experience.

  5. Why Microbanners? Branding – By displaying a company logo within the context of site text, it anchors a company’s brand even if the user does not engage during that visit. Higher Click Through Rates – Eye catching Microbanners have nine times (9x) the Click Through Rate of traditional double underlined links. Increased Conversion and Credibility – Users are more likely to engage with and trust a visual identity than plain text.

  6. InTopic is a B2B Solution • InTopic offers networks the ability to create more ad inventory across their network of websites. • Create more revenue for your network’s publisher base with our software-as-a-service (SaaS), all without any expense. • Complete control over your own network. Serve your own ads or InTopic’s ads. • InTopic supports all types of ads including; video, flash, or text based. • No hassles developing, integrating and managing an ad platform that’s easily integrated and supports multiple payment models.

  7. How does InTopic Compare? InTopic Media offers more features than the competition. A more customizable solution and is the only company to offer in-text branding through its MicroBanner™ Solution.

  8. What makes InTopic unique? • InTopic is the only competitor to offer the MicroBanner word replacement which significantly increases user interest and response resulting in higher Click Through Rates (CTR) than traditional double-underlines. • InTopic is the only competitor to offer a Cost Per Action (CPA) and Cost Per Impression (CPM) billing model, accommodating more campaigns than the competitors, which traditionally only offer Cost Per Click. • InTopic is the only competitor to allow Adult content. Through their sister company, SinText, they can offer in-text solutions to sites ignored by our main competition (adult, gambling etc.)

  9. For additional information contact InTopic Media, LLC1170 Howell Mill RoadSuite 210Atlanta, GA 30318 Phone: 678-486-1990Fax: 404-529-4420Email: info@InTopicMedia.com

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