From Paper Resumes to Digital Profiles The Role of Technology in Recruitment Feb 2013

1. From Paper Resumes to Digital ProfilesThe Role of Technology in RecruitmentFeb 2013 • IBM Corporation • Ray Schreyer

2. CHANGEand Adapting to It

3. Change in Methods and Mode of Communication Internet +Mobile

4. Change from Analog to Digital

5. Changes from in-person to online

6. Change from Local to Global

7. Todays Discussion • How Technology has changed the jobseeker… • Where they search • What they expect • How Technology has changed how employers reach out to jobseekers • Job Boards • Career Websites • Social Media & Social Sharing • Talent Communities • Emerging Trends • The Power of Integration • Social Sourcing • The LinkedIn Ecosystem • DirectEmployers Assn., SEO, and the .jobs Top Level Domain

8. Evolving Marketplace What Job Seekers Say…

9. Question?Where Do Jobseekers Search for Jobs • On Campus • Internet • Family & Friends • Newspapers & Magazines

10. Where Do Jobseekers Look for Jobs? Source: PotentialPark

11. Where Do Jobseekers Look for Jobs? Source: PotentialPark

12. Question?If on the Internet, where? • Job Boards • Social / Professional Networks • Search Engines • Company’s Own Website

13. If on the Internet, Where? Source: PotentialPark

14. If on the Internet, Where? Source: PotentialPark

15. What Jobseekers Want in an Employment Career Site….

16. Evolving Marketplace What Employers Say…

17. Job Boards & Aggregators • More and more a commodity • Budgets for traditional Boards squeezed by emerging players (LinkedIn, Social tools, etc.) • Indeed’s free model has eclipsed traditional high cost board sources. • Value remains in resume databases • Industry consolidation is occurring • Strong use remains in growth markets • Niche entities still can be strong play

18. The New Corporate Career Site • Highly Interactive • Video • Job Feeds • Browse Jobs • Skill Landing Pages • Highly SEO Optimized • Graphically Enhanced • Mobile Optimized • Center of Recruiting Activity • Movement away from corp. .com • Hosted by 3rd party • On .jobs domain

19. Evolving Career Sites: 1.0 Model Corporate Career Site Job Boards • Revolutionary in 1995 • 24/7 availability • Instant apply • Early adopter advantage • Extremely “Social” • Recruiter posted • Pre-ATS Automation Email Resume To IBM Recruiter

20. Evolving Career Sites: 2.0 Model - Focus on Attract & Automation • Search emerges as the main entry point into job information. • Emergence of: • Job Aggregators • SEO jobs platforms • Automated post of JD’s & automated ATS apply • Decline in traditional job board models Corporate Career Site .jobs Microsites Skill Landing Pages Job Boards & Aggregators Applicant Tracking System

21. Evolving Career Sites: Model 3.0 Return to Focus on Engagement Classic Model Job Board Model Emerging Model • Social Technologies allow engagement between jobseekers, employees, hiring managers, recruiters • Social Technologies • Candidate Profiles that auto-update • API Registration via LinkedIn / Facebook • Webinars • Blogs • Communities / Circles • Campaign Technology • Online Interviews • User messaging • Attributes Needed in New Model • Engagement Platform • SEO • Social Technologies • Mobile Capability Attract (Newspaper) Attract (Career Site) (Monster) Attract (Career Site) (SEO Microsites) (Boards & Aggregators) Engage (Telephone) (In person) Engage (Talent Network) Apply (Paper Based) Apply (ATS) Apply (ATS)

22. Emerging Integrated Career Site Model IBM Talent Network Engage

23. Emerging TrendsThe Power of Integration

24. Netflix Apply via LinkedIn

25. IBM Employee Referral using LI/FB

26. IBM Employee Referral using LI/FB

27. Emerging TrendsSocial Sourcing

28. Social Sourcing - An Emerging Category • Services search the Internet • Association sites • Social Media • Tech blogs • Build profiles on millions of professionals • Engineering • Programming • Provide ability for recruiter to search and: • Identify top talent • Identify talent preparing to leave current employer • Email / call talent • Manage email campaigns • Integrate with CRM / Talent network

29. Emerging TrendsLinkedIn Ecosystem

30. LinkedIn Automatic Job Match

31. LinkedIn Global Ecosystem Europe 39M+ Denmark 1M+ Sweden 202M+ 1M+ UK NL Registered Members as of Dec 31,2012 Belgium Turkey 1M+ France 200+ Canada Italy Spain APAC Countries and Territories 11M++ 4M+ 1M+ 4M+ 3M+ 3M+ 11M+ 37M+ 4M+ 3M+ 7M+ 74M+ 18M+ EMEA 50M+ USA UAE India SE Asia 64% 1M+ Brazil Australia of LinkedIn members are outside of the US South Africa 2M+

32. LinkedIn is the social network for the professional world Private Life Current status Professional network Source : LinkedIn audience 360 Survey, France, August 2011

33. LinkedIn allows you connect with Top Talent in multiple ways Source Strategically 202M+ Professionals on LinkedIn LinkedIn Recruiter Ideal Hires Source Automatically LinkedIn Jobs Recruitment Media LinkedIn Career Page

34. LinkedIn Employer Reports

35. Emerging TrendsDirectEmployers Assn. and the .jobs TLD

36. Imagine the value of owning the .com Top Level Domain

37. Imagine the value of “Employers” managing their own .jobs Top level Domain

38. Winning at Search Winning without jobs in search term!

39. DirectEmployers Association “To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.” Owned and Managed by Member Companies • Over 600 Member Companies • Majority from Fortune 500 and Fortune 1000 • 17 Board of Directors • All unpaid seats comprised of Member Companies • Member focused, non-profit organization History • Pioneers of Internet Recruitment • 1992 Built the 1st online job board called Online Career Center • Market Experts and Leaders • Advanced Technology / Automation • World-class products, services, deliverables… • Advocacy for OFCCP Compliance • Partnerships • NACE, NASWA, DOL • .jobs TLD

40. History & Future of TLDs Applications for gTLDs .REALESTATE .MEDICAL .CASINO .REALTY .HOME .MED .APP .INC .NEWS .CLOUD .MUSIC .HOTEL .BLOG .STORE .ART .COM 1985 .EDU .ORG .INFO 2001 .BIZ .NAME .JOBS 2005 Coming Soon

41. Top-Level Domains Sponsored .JOBS .GOV Restricted .BIZ .NAME Generic .COM .NET Very Secure Unsecure .JOBS TLD Facts… • .JOBS is a Trusted Domain • .JOBS is Sponsored by SHRM • .JOBS is a Pure Domain (true to it’s name) • Vetted Jobs from True Employers • Free of Duplicates & Scams

42. The .JOBS Universe

43. States Companies Global WorkInTexas.Jobs EagleFord.Jobs TexasAdvertising.Jobs TexasAerospace.Jobs TexasBioTechnology.Jobs TexasCallCenter.Jobs TexasClerical.Jobs TexasComputer.Jobs TexasEnergy.Jobs TexasEntryLevel.Jobs TexasFoodService.Jobs TexasInternship.Jobs TexasManufacturing.Jobs TexasPetroleumRefining.Jobs Find.IBM.jobs IBM-Analytics.jobs IBM-Developer.jobs IBM-Consultant.jobs IBM-Graduate.jobs IBM-Research.jobs IBM-SapConsulting.jobs IBM-Software.jobs IBM-Veterans.jobs IBM-US.jobs IBM-China.jobs IBM-UK.jobs IBM-Nigeria.jobs IBM-India.jobs USA.jobs Canada.jobs Sydney.jobs Moscow.jobs UnitedKingdom.jobs Switzerland.jobs Amsterdam.jobs Japan.jobs Taiwan.jobs Rome.jobs Tokyo.jobs Madrid.jobs London.jobs England.jobs Toronto.jobs

45. Questions?