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Great By Choice Chapter 6: SmAC PowerPoint Presentation
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Great By Choice Chapter 6: SmAC

Great By Choice Chapter 6: SmAC

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Great By Choice Chapter 6: SmAC

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  1. Great By Choice Chapter 6:SmAC Team #1 Andrew McDaniel Brad Schaefer Brandon Christian Robert Pace Ryan Schafer

  2. SMaC & Southwest • Southwest Airline Decided to use same recipe over and over for what they already do well • Putnam Specified every detail for the airlines success • Remained consistent over time while steadily evolving.

  3. SMaC Recipe • Specific Methodical and Consistent • A set of durable operating practices that create a replicable and consistent formula for success • Also includes points on what not to do • 10xers use SMaC to gain as much control as they can

  4. Adhering to Smac With Fanatic Discipline • 10X companies kept their Smac Recipe in place on average about 20 years. • Comparison companies would change their plan about 4 different times within their comparison competing companies implementation of their Smac Recipe. • In addition, the comparison companies best years were when they displayed a Smac Recipe.

  5. Adhering to Smac With Fanatic Discipline (cont.) • Southwest became a dominant airline by copying PSA proven SmacRecipe • The irony with PSA is they moved away from their proven Smac Recipe to follow Unite Airlins in reaction to a deregulation set in place. • Had PSA stayed with their proven recipe they very well could have become the most successful airline today.

  6. Adhering to Smac With Fanatic Discipline (cont.) • Microsoft flourished while Apple crumbled. • Why? Because, Microsoft stuck with unwavering consistency in leadership, purpose, strategy, and recipe. • While apple was constantly switching direction. From CEO to target market of their computer’s. • How did apple turn around? By brining Steve Jobs back in 1997 and returning the company to its original principal’s.

  7. Adhering to Smac With Fanatic Discipline (cont.) • John Wooden produced 10 NCAA championships in 12 years. • How? By not changing his proven recipe of success.

  8. Amending the SMaC Recipe:Paranoid, Creativity Consistency • Paranoid, creative consistency” • Changes in the: • Economy • Markets • Fashion trends • Technology • Political landscape • Laws & regulations • Societal norms • Line of work

  9. Amending the SMaC Recipe Intel • Memory chip business (DRAMS) • Intel switched focus to processors but upheld its recipe • They zoomed out to see gain clarity in their logical decision making • Changed one ingredient in their recipe but kept the recipe the same

  10. Amending the SMaC Recipe AMD • AMD was not able to experience long-term momentum • Switching their recipe numerous times • This change interfered with their wholesales

  11. Amending the SMaC Recipe • When is it time for a 10xer company to make a change? • Explicitely consider the recipe’s ingredients in relation to changes in the environment • Examine the facts • Zoom out

  12. Amending the SMaC Recipe • Approaches: • 1. exercise empirical creativity: • Internally driven • Fire bullets to test practices before making it a part of the recipe • 2. Exercise Productive Paranoia • Externally focused • Zoom out to assess a change in conditions • Zoom in to implement the change as needed “10xers accept consistency & change at the same time”

  13. Consistency and Change:The Great Human Tension • Amendment mechanism: • allowed for the Constitution to evolve as America evolved. • High hurdles for change, making it stable through time. • Constitution only amended 17 times between 1791 and 2011.

  14. Consistency and Change:The Great Human Tension • Amendment mechanism: • allowed for the Constitution to evolve as America evolved. • High hurdles for change, making it stable through time. • Constitution only amended 17 times between 1791 and 2011.

  15. Brief Overview • Stick to your SMaC in all environments • Change only what is necessary • Exercise empirical creativity and productive paranoia

  16. SMaC in our personal lives • How can we create Specific, Methodical, and Consistent live styles? • Goal setting • Interviews • Relationships • What is your SMaC Recipe and does it need amending?