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An Post

Discover how "An", your Free Personal Communication Assistant (PCA), supports SMEs and agencies in today's digital landscape. Tailored to meet the diverse needs of distinct target groups, she facilitates the creation of personalized direct mail campaigns, ensuring engaging customer interactions through phone, email, and social media. With a focus on increasing sales, generating leads, and building loyalty, "An" simplifies the marketing process. Join our community via webinars and seminars to learn about the latest trends in CRM, social media, and integrated media solutions.

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An Post

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Presentation Transcript

  1. An Post Van Halen Group

  2. Premises • 2 different target groups • Complete opposites • So we decide on 2 different approaches, with common point to turn to…

  3. Premises • So meet An, she will help you… • SME • Increase sales • Generate leads • Loyalty • Simplicity • Speed

  4. Premises • So meet An, she will help you… • Agency • Knowledge • Tailored Training • Forum – Fun, Network

  5. Meet An • An gives a human touch to the concept • She will be your Free Personal Communication Assistant, PCA • Why the name An? • Popular name in Ireland, Universal Name • Linked to the Brand name

  6. How can An help the SME? • She will help you create your own Direct Mail Campaigns • phone • Email • post office An website…

  7. Website SME section • Direct marketing wizard: • Direct call-back • Register now to receive our updates on DM • Video testimonials • Follow us on LinkedIn

  8. Website Agencies section -subscribe and get invited to seminars/events -webinars -register to get update on DM -case of the week (if you register you can access all the cases)

  9. Getting SMEs online • Letter from Mr. Donal Connel • It’s a Post Offices initiative • We know your problems • Times of crisis • It’s our effort to help the economy • So we hired An to help you • Go online… meet An • And maybe you will win…

  10. Getting SMEs online • Teasing Campaign • Trade Magazines • Online business forums • Market Based Seminars • Webinars • Seminars

  11. Getting Agencies Online • We decide to put Agencies, Brands, Suppliers in the same group • Eye-catching invitation for an event: ‘Integrated media solutions’

  12. Getting Agencies Online Why ‘Integrated media solutions’? Professionals want to know about latest trends: CRM, social media, online MKT, smartphones,...

  13. Getting Agencies Online Benefit for An Post: • DM is not an isolated media • DM brings people on-line • DM is part of a complete extended solution

  14. The End

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