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Do you have a viable business?

Are you questioning the viability of your business? Join David Horner, a seasoned Business Development Specialist, as he guides you through the fundamentals of assessing business potential. Learn essential strategies such as conducting thorough market research, identifying routes to market, and developing a scalable business model. Understand how to protect your core assets, align with strategic partners, and maintain innovation. Whether you're starting out or looking to refine your approach, these insights will equip you with the tools needed to thrive in a competitive landscape. ###

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Do you have a viable business?

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  1. Do you have a viable business? David Horner, Business Development Specialist

  2. Do you have a viable business? - What you need to know- What you need to do- Market research- Routes to market- Channels and partners

  3. You need to know The Fundamentals 1. A real need2. A knockout product, service, concept or process 3. Enough customers4. A business model that will work5. Protection of your Crown Jewels

  4. More Fundamentals.6. Tune into channels. You may need help. 7. Begin with the end in mind 8. You must be big enough 9. You must be able to move quickly 10. You must know more than one trick • AND: Remember that the investor is your audience

  5. What you should do: - Seriously review your market research findings, your approach to market entry and your partners if any - Work up a business model that can scale and evolve - Develop strategic and tactical plans; use and update regularly - Know yourself, your team and your business needs - Keep the development and innovation fires burning

  6. What you should do: - Seriously review your market research findings, your approach to market entry and your partners if any - Work up a business model that can scale and evolve - Develop strategic and tactical plans; use and update regularly - Know yourself, your team and your business needs - Keep the development and innovation fires burning

  7. Seriously review market research. - ‘People are interested’,360m in US X 0.01% = I’m rich - Euromonitor 2003 + … = Market analysis predicts.. - Local agent at trade show says.. - In country view (consultant, board, associate) + up to date global data + experience + risk assessment + competitive analysis says our best markets are…?

  8. Assess the alternative routes to market. - Set up shop yourself - Licensing - Channels

  9. Consider channels and partners carefully. Choosing partners - Setting objectives - Measurement Communication • OR: Kick a big incumbent in the shins

  10. What you should do: - Seriously review your market research findings, your approach to market entry and your partners if any - Work up a business model that can scale and evolve - Develop strategic and tactical plans; use and update regularly - Know yourself, your team and your business needs - Keep the development and innovation fires burning

  11. Do you have a viable business? +64 (09) 921 4000 +64 21 970 648 www.concepttomarket.co.nz David Horner, Business Development Specialist

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