1 / 13

Making Edinburgh a Dementia-Friendly City: Awareness Campaign for Lasting Change

The 'Making Edinburgh Dementia Friendly' campaign aims to enhance public understanding of dementia, promote early diagnosis, provide vital information, and combat stigma. Targeting individuals impacted by dementia, local communities, influencers, and stakeholders, the campaign employs various media channels, including radio, posters, social media, and events. Over two phases, it focuses first on knowledge and awareness, then on changing attitudes and behavior. The initiative aspires to create an environment where people with dementia can live fulfilling lives and remain integrated in their communities.

thane
Télécharger la présentation

Making Edinburgh a Dementia-Friendly City: Awareness Campaign for Lasting Change

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Making Edinburgh Dementia Friendly Dementia Awareness Campaign

  2. Campaign aims • Increasing public understanding of dementia • Encouraging people to get a diagnosis as early as possible • Signposting information • Challenging stigma

  3. Audiences • People whose lives are affected by dementia • Members of the public and local community (businesses, community groups) • Stakeholders and influencers (service providers, practitioners, politicians, media)

  4. Media • Advertising on radio, poster sites, buses • Poster, leaflets, beermats • Social media, websites • Press • Sector publications and enewsletters • Events

  5. Campaign approach • Strong visual images • ‘Making Edinburgh dementia friendly’ banner

  6. Two year campaign Phase 1: Focus on knowledge and awareness • Recognising the signs of dementia and getting checked out Phase 2: Focus on attitudes and behaviour • Challenging stigma and gaining acceptance Mini campaigns: support after diagnosis, power of attorney

  7. What is a dementia friendly city? A place: • in which it is possible for the greatest number of people with dementia to live a good life, independently as possible and to continue to be part of their community • where they are met with understanding and given support where necessary.

  8. What would you do to make Edinburgh more dementia friendly?

More Related