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The Affluence of Wired Cable Households: Insights from MRI 2008 Data

Wired cable households display a remarkable level of affluence, with average annual incomes exceeding $71,000—nearly $30,000 more than their non-wired counterparts. According to MRI's 2008 Doublebase data, these upscale households tend to invest significantly more in various products and services, reflecting their higher spending power. Furthermore, wired cable homes are predominantly found in areas with the highest population density, indicating a strong correlation between wired cable access and affluence within communities.

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The Affluence of Wired Cable Households: Insights from MRI 2008 Data

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  1. Wired Cable Households Are More Affluent +$29,657 +$71,857 Source: MRI Doublebase 2008.

  2. Wired Cable Homes Are Upscale Upscale Profiles Downscale Profiles Source: MRI 2008 Doublebase. Index to general pop.

  3. They Tend To Spend More On Products And Services Source: MRI 2008 Doublebase. Index to general pop.

  4. Wired Cable Dominates Highest Density Areas Penetration By County Source: NPower UE; 9/22/08-5/3/09.

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