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Business Intelligence: Putting Information to Work

Explore how Business Intelligence (BI) enables organizations to leverage data effectively, make informed decisions, and improve performance. Learn about key performance indicators (KPIs) and essential BI strategies.

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Business Intelligence: Putting Information to Work

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    1. ??? ?????? ??????? ????? 2010.08.23

    2. Agenda 1.1 ?? 1.1.1 ??????? 1.2 ??????? 1.2.1??????? 1.2.2 BI???? 1.2.3 ??????? 1.3 ?????????????? 1.3.1 ??????(KPI) 1.3.2 ????? 1.3.3 ???????? 1.4 ???????????????? 1.5 ?????

    3. 1.1 ?? 1.1.1 ???????

    4. ??????? ????????-Business Intelligence: Putting information to work ????????(EIU)?2006???????????????386????????????,?????????????????????????????: (1)????(Executive Summary); (2)???????; (3)BI????; (4)????(Humpty Dumpty); (5)?????; (6)????;? (7)???

    5. EIU??????? ???????????????? (1)????????????????; (2)??????????????; (3)????????????????; (4)??????????,??????????????????????? ??????: ????????????? e-mail????????BI??????? ???????????? ??????????????????????? ???????????????????????????BI ??BI???????,??????????????????????????????BI???????

    6. EIU??????? ??????: ???????BI????,?????????????? ??????BI????????????:BI???????????????????????????;??????????????????????????????????????????(robustness) ???? ??????,??????,????????????(KPI)?????????????????????? ???????????????(34%)??????????(27%)???KPIs???(26%)????(25%)??????????KPIs(25%) ?????? ???BI????????????:(1)BI?????????;(2)??BI??????????????;(3)????????????;(4)?????????;(5)????????????

    7. BI-??????(ES)???

    8. ???????ES??

    9. ???????ES??

    10. ??????? IDC???????(???,2007) ?????????Howard Dresner?1989????,?????????,?????????????????,?????????,????????????????? ??BI???????,?1990??5??????63???????? BI????????????????,????? ?????????????????????????????????;???????????????? ??BI??????,??BI??????,Oracle?SAP??????BI?? ???? Turban?????BI?????Gartner Group?1990???????????

    11. 1.2 ??????? 1.2.1??????? 1.2.2 BI???? 1.2.3 ???????

    12. ??????? ??????(TDWI)???????????????(Eckerson, 2003) BI?????????????????? 1.????????????? ???????????????????????,??????????????,?????????????????,???????????,??????????????????????,?????????????????????????????????????????????????,????????????????????? 2.?????? 3.?????? 4.?????? 5.????

    13. ????-????????

    14. BI-???????? 1.????????????? 2.?????? ????????????????,??????????????(OLAP)?????????,??????????????????????????????????????,????????????????????????????????????????????????????????????????,??????,???????????????????? 3.?????? 4.?????? 5.????

    15. BI-???????? 1.????????????? 2.?????? 3.?????? ????????????????????????,?????????????????,????????????????????????10???,??????30??????????????????????,???????????????(what if)?????????????????????????,???????????????????,????????????,??????????????????? 4.?????? 5.????

    16. BI-???????? 1.????????????? 2.?????? 3.?????? 4.?????? ????????????????,???????????????????????????,?????????????,???????????,?????????,????????????????????????????????????????????? 5.???? ????????,???????????????????????????????????????????,???????????????,???????????????????????,??????????????

    17. BI????? ??????????????(IT-enabled)????????? ?????????????,??????????????,??????????????? ??????????????????,??????????????(socio-technical approach) ?????????,???????????? ?????????????? ???????????,?????????????????? ??????????????????? ??????(KPI)????????????????????,??????????????????????,???????????????????

    18. ??-??????????? ???Laudon et al., 2003

    19. ??????BI???

    20. BI?????? BI??? BI???????????????????????,?BI??????????????????????????,????????????????????????,???????????????,???????????? BI??? ?????????????????????, ???????????????, ?????????????????, ?????BI??? BI?????? ???????,????business????????????,?????????????????????,??????????????????,??????????????????????,??????????,???????????????????intelligence?

    21. BI???? BI??????(EIU???) (1)???,???????????????; (2)??,????????????????????????; (3)????????????? BI?????( Eckerson, 2003) ?????????????,???????????????????????????,?????????????????,??????????? ?????????????,??????????????????????????????????(mine)?????(visualize)???,?????,???????????????

    22. ???????????

    23. ??????? ??TDWI 2003?4???BI??????? 510??BI????????????????????,?????,BI????????????????????? ???????????????????????????????????????????????????? ????????????BI????????????? ???????????????????????????,?????????????? BI???? ???????BI???35?????????,????????4??????????3?1?????

    24. BI????????????

    25. 1.3 ?????????????? 1.3.1 ??????(KPI) 1.3.2 ????? 1.3.3 ????????

    26. ????????? ????(BI)???? ???????? ???????? ????????(business process owner) BI???????? ????????????,????????KPIs,????????????,???????KPI????,???????????,???????? BI??????? ?????KPIs ??????BSC????? ??????????KPIs??????????,??????????????????

    27. ??????(KPI) Parmenter(2007)???????????: ??????(key result indicators, KRIs) ????(performance indicators, PIs) ??????(KPIs) ?????? KRI:????????? PI:???????? KPI:??????????????? ??????? ??????????????????,??????KPIs?KRIs

    28. ??KRI?KPI

    29. KPI?BSC KPI?? Parmenter(2007)??KPI??????????????????,??????????????????? KPI?????????????????????CEO?????????????????????????????????? Morrison (2009)?KPI????:????????????????????????????????????????? CSF vs. KPI CSF: ??????????????? KPI: ??????????,???????????? ???????? ??BSC????????????KPIs????

    30. ????? ?????(Balanced Scorecard, BSC) Robert S. Kaplan?David P. Norton?1992?????????The Balanced ScorecardMeasures That Drive Performance Kaplan?Norton?1996???BSC??????:The Balanced ScorecardTranslating Strategy into Action BSC?????????,?????????????????(vision)????????????? BSC?????:(1)????;(2)????;(3)??????;??(4)???????? BSC????????????????,?????????????????????

    31. BSC???? ???? ???????????,????,?????????????????????,???????????????? ??????????,????KPI,???????,????????????KRI,????????PIs????? ????????????????????:???????????????????????????????????????????,???????? ???? ????????????:?????????????,??:????????(percentage of service requests)????????????(???????/?????)*100,???????????????????????2??? ?????? ???????

    32. BSC???? ???? ???? ?????? ?????????????:???????????,?????????????????,??:??????(sales cycle time),??????????????????????????????(inquiry)?????(final billing)?????????????????????????????,?????????????????????? ??????? ???????????????:???????????????????,?????????????????????,?????????????????????????????,??????????????????????????????????????????????????????,??????????????????:????????,??????????

    33. ????????????

    34. BSC????? Gary Cokins-SAS????????????????????? Kaplan?Norton??????????????????????????,??????????????????????????????????????,????????????????????????????????BSC????????? ????(strategy map) Kaplan?Norton???????????????????????????,?????????-????????????,?????????????????????????????,????????????????????????-?????????????????????????????????,????????????????-????????????????????????????????????????????????????????-????????????????????????????????????,?????????KPI,???????????

    35. ??????- Mayberry ?????????

    36. ??????BSC????? ????vs.????? ??????????????,???????????????????? ??????vs.????? ?????????,???????????????,?????????????,??BSC??????????????????? ????vs.???? ?????????????????,???????????????????????????,????????????????????????,????????????????????????????????????? KPIs vs.???????(PIs) ????????????????KPIs?????300?KPIs,?????????????????,KPIs???????,?PIs??????????? ???????vs.??????? ????????,??????????,???????????,?????????????????????????ERP????????????,????????????,????????????????,???????????????????

    37. ???????? ????????,???? BI???? BI???????????,????,???? ?????????,???????????????,?????????,????????????????????????,?????????,?????????????????????????BI???????? KPI???????,KPI???????? ???????????????????,????????,?????????????,?????????????KPIs;?????????,?????????????????????,???????????????(OLAP),??????BI????,???????????????,??????????????,?????????????????,???????,????????,???????????????

    38. ??????????????

    39. 1.4 ????????????????

    40. 2009 Top BI????

    41. ????????BI????

    42. ????????? BI solution ??Cooperb??????????BI?????????????: ????????????????????????????????????,?????BI???????????????,????????? BI??????????????????,??????????????????????? ??????????????,??????BI??,????????????????? ??????????,????????????????,?????????????,???????? ??????????????,?????????????????????? ???????????????????,????????,?????????????

    43. ????????? Gartner?2009?1?Gartner?????????????BI?2009-2012???????: 1.???2012?,??35%???5000???????????????????????????????????? 2. 2012???,??????????????40%????????? 3. 2012???,20%???????BI?????,???????????,?????????(Software as a Service, SaaS)??????????????????? 4.?2009?,??????(social software)?BI?????????(collaborative decision making)???,????????????? 5. 2012???,???????????????1/3??????(coarse-grained)?????(mashups)??????

    44. ??BI????????? ??????? BI 2.0,?????????????(Collaborative BI),????????????????????? ??????? ???????(pervasive BI)??????????????????????????????????????????(mashup)?????? ?????? ??????(Master Data Management, MDM)???????????????????????????????? ????????? ?????????(Operational and Web Event Analytics)?????????????,???????BI???????????????????????,?????????,?????????????????? ??????????? ????????(content analytics)???????????????,??????????????e-mail?????????????

    45. Q&A

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