1 / 9

Brand Loyalty: Psychology & Customer Relationships

Understand the psychology of brand loyalty and its impact on customer relationships. Explore key strategies to build brand loyalty, utilizing customer service, personal identity, and unique experiences.

thayes
Télécharger la présentation

Brand Loyalty: Psychology & Customer Relationships

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brand Loyalty By:Dylan Orlando

  2. What is brand loyalty? The tendency of consumers to continue buying the same brand of goods rather than competing brands.

  3. 5 key ways that psychology plays a role in brand loyalty 1. Stand out by being different 2. Know your target market, and cater to those people. 3. Incorporate a series of positive, branded experiences 4. Allow your customers to interact with one other. 5. Make your brand a component of personal identity

  4. Customer service and Relationships Good Customer service and good relationships with its customers are very important things for a company to have to keep its customers loyal to a brand.

  5. Wunderman study about how customers feel about customer service “The study found that 88% of U.S. consumers want to engage with brands that are setting new standards in meeting their expectations. Seventy-four percent said brands can do so by providing a higher level of customer service. In addition, 56% said they feel more loyal to brands who “get me” and show a deep understanding of their priorities and preferences. Additionally, 89% are loyal to brands that share their values.”

  6. Things that can help people identify a brand and create associations in their brain. 1.Logos 2.Colors 3.Mascots 4.Slogans

  7. Buy-ology A surprising thing that can help create brand loyalty is a warning label on a cigarette package.

  8. Apple one of the best brands at brand loyalty 1.Iphone 2.Apple watch 3.Ipad 4. Mac laptops

  9. Works cited http://www.cmo.com/features/articles/2017/1/23/wunderman-tlp-wantedness-study.html#gs.QUriA8A https://www.google.com/search?q=what+is+brand+loyalty&oq=what+is+brand+loyalty&aqs=chrome..69i57j0l5.12654j1j7&sourceid=chrome&ie=UTF-8 https://www.entrepreneur.com/article/297889 Lindstrom, Martin. Buy-Ology: Truth and Lies about Why We Buy. New York, Crown Business, 2010. Google images

More Related