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“ Behind The Scenes of Fundraising

“ Behind The Scenes of Fundraising. Irene Blight, Fundraising Facilitator. A – 15 LEADERSHIP SEMINAR Wilmot Community Centre, New Hamburg, Ontario May 6, 2012. Presentation Overview. Review of the Lion’s Mission & Vision, Purpose and Code of Ethics Fundraising 101

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“ Behind The Scenes of Fundraising

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  1. “Behind The Scenes of Fundraising Irene Blight, Fundraising Facilitator A – 15 LEADERSHIP SEMINAR Wilmot Community Centre, New Hamburg, Ontario May 6, 2012

  2. Presentation Overview • Review of the Lion’s Mission & Vision, Purpose and Code of Ethics • Fundraising 101 • Sponsorship Do’s & Don’ts • Brainstorming • Committees • Planning & Reporting

  3. Vision Statement To be the global leader in community and humanitarian service. Mission Statement To empower volunteers to serve their communities, meet humanitarian needs, encourage peace and promote international understanding through Lions clubs.

  4. Lions international purpose

  5. Lions CODE OF ETHICS

  6. PROFESSIONAL FUNDRAISING CODE OF ETHICS GUIDELINES (AFP) The Association of Fundraising Professionals

  7. PURPOSE OF FUNDRAISING We think $ but sometimes it is NOT about $

  8. Fundraising GOAL To Raise Awareness? To Raise Funds?

  9. - Is it busy work?- Is it about awareness?- Is it to raise DOLLARS? KNOW YOUR Fundraising EVENT

  10. DANGERS OF Fundraising Volunteer Burnout Sponsor Burnout Community Disengagement

  11. SPONSORSHIP DO’S & DON’TS

  12. COMMUNITY BURNOUT

  13. An Effective Way To Bring New Ideas to the Table is the use of Brainstorming TIRED OF DOING THE SAME THING OVER & OVER & OVER…..? • 94% improvement in ability to think of good ideas after brainstorming training session “No one of us is as smart as all of us thinking creatively.”

  14. BRAINSTORMING RULES • List the possibilities • - quantity over quality • - wild ideas welcomed • hitchhike on another’s idea • - no criticizing, eye rolling, groans, sighs, etc.

  15. BRAINSTORMING RULES • Look at the list • Any non-starters? • Look at what might work • any interesting ones? • can any be combined? • - Prioritize

  16. BRAINSTORMING RULES • Move through the list • Set rules • be open-minded • deal with one idea at a time • Refine the list • Clarify ideas

  17. BRAINSTORMING RULES • Agree on an option • Is it practical? • What are the details that need to be considered to successfully implement?

  18. CHOOSING YOUR FUNDRAISER Do your Homework! Check the community for similar events. Does the event have an opportunity to grow? 3. Does it have the opportunity to feed off other events or traditions?

  19. THE EVENT COMMITTEE

  20. COMMITTEE STRUCTURE Key Roles Function A good chair has a clear desk but knows everything Keeps committee on track and on budget Setting time lines/develop media relations, etc. Could possibly be a sub-committee to meet event needs Willing to work/be focused for the duration of the event/fundraiser • The Chair • The Treasurer/Secretary • Media/Communications • A strong committed committee

  21. THE PERFECT COMMITTEE • TIME & ENERGY • COMMITMENT • COMMON SENSE & • GOOD JUDGEMENT • RESPECT FOR GROUP PROCESS • CENTREDNESS • OPENNESS • A SENSE OF HUMOR

  22. COMMITTEE BREAKDOWN • JOHNNY / JANEY ONE-NOTE • OVERLOADED • DEVIL’S ADVOCATE • THE AUTHORITY FIGURE • OFF THE WALL ARTIST Adapted from “Board Membering,” Karl Mathiasen.

  23. Fundraising 101 • Fundraising is: • _____ Planning • _____ Doing • _____ Thanking

  24. ORCHESTRATE YOUR EVENT • Run through the event from - beginning to end - end to beginning • Never assume anything plan for everything • Assumption (makes an ass of you and me) • Have a backup plan! • Set your event time lines and stick to them • Deal with issues as they unfold

  25. RECORD/ARCHIVE INFO • KEEP A RECORD OF YOUR EVENT • The report becomes a resource and a valuable tool that can be utilized by the organization to evaluate the event: • volunteer participation • sponsors • feedback from public or the committee • ratio of $ raised / to dollars earned • volunteer work load • the fundraising goal.

  26. SAMPLE PLANNING FORM

  27. SAMPLE BUDGET • What a budget does: • Helps committee realistically price entry to the event; • Serves as a tool for review/evaluation; • Measures each goal, task, time frame and outcome; • Provides a method to evaluate the results by comparing actual; • Provides comparison to the previous year’s results if yearly; • Shows current year results; • Serves as tool for future projections; • Evaluates success level comparing goals versus actual • Shows need for improvement or change.

  28. SAMPLE SUMMARY REPORTING FORM

  29. SAMPLE ARCHIVE FORM TRACK WHAT YOU DO EACH YEAR

  30. Summary • A lot of hard work • Planning • Doing • Having Fun - Reward

  31. QUESTIONS?

  32. “Behind The Scenes of Fundraising Irene Blight, Fundraising Facilitator A – 15 LEADERSHIPSEMINAR Wilmot Community Centre, New Hamburg, Ontario May 6, 2012

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