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First: Something to Wake You Up!

First: Something to Wake You Up!. Prosumers: The Future of Motion Picture Entertainment. Why Hollywood Will Be Obsolete. By: Andrew Hookway. What Is a Prosumer?. Prosumer – A professional consumer. One who uses off-the-shelf items to create a professional product. Why We Need Prosumers.

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First: Something to Wake You Up!

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  1. First: Something to Wake You Up!

  2. Prosumers: The Future of Motion Picture Entertainment Why Hollywood Will Be Obsolete By: Andrew Hookway

  3. What Is a Prosumer? • Prosumer – A professional consumer. • One who uses off-the-shelf items to create a professional product.

  4. Why We Need Prosumers • Hollywood films have become stale. • Independent film makers are creating Hollywood grade films with the consumer products of today. • Films can be made for less money. • Quality is much the same as Hollywood films in terms of acting, special effects, and distribution.

  5. Hollywood is Stale

  6. Cost: Clerks vs. UCF Clerks (1994) Directed by Kevin SmithDistributed by Miramax Films • Clerks was a black-and-white independent film from 1994. • Shot on film stock. • Edited on a special linear editing suite that was not forgiving to mistakes. • Total budget: $27,575.

  7. Cost: Clerks vs. UCF UCF: Toronto Cybercide (2006)Directed by Laszlo KovacsDistributed by Customflix • UCF is an independent film released in 2006. • Shot on video. • Edited on a PC with off-the-shelf software. • Total budget: $300.

  8. Technical Ability • Independent filmmakers keep surprising the industry- and viewers- by demonstrating high levels if skill in their craft. • If shown scenes from a high-grade prosumer film next to scenes from an average Hollywood film, many viewers would not be able to tell the difference.

  9. The Film Look • Prosumers use camcorders instead of film cameras, giving a very different feel to the footage. • MiniDV is smaller than film stock. • MiniDV colors are not as saturated as film stock. • Camcorders lack the ability to produce adequate depth of field.

  10. Ability: Revenge vs. Revelations Star Wars: Episode III: Revenge of the Sith (2006)Directed by George LucasDistributed by 20th Century Fox • After shooting, went off to a team of editors. • Sent to Industrial Light and Magic, a team of highly-skilled people in the same location. • Small changes, such as color adjustment. • In-your-face effects, such as creatures, lightsabers, and exotic locales.

  11. Ability: Revenge vs. Revelations Star Wars: Revelations (2006)Directed by Shane FeluxDistributed online; TheForce.net Theater primarily • After shooting, went off to Shane Felux for editing. • Sent over the Internet to a worldwide community of prosumer special effects artists. • Small changes, such as color adjustment. • In-your-face effects, such as creatures, lightsabers, and exotic locales.

  12. Which is which?

  13. Ability: Revenge vs. Revelations Comparisons: exotic cityscapes, space battles, alien planets.

  14. Review • Prosumers create fresh content for the love of their craft instead of banking on sequels and remakes to rake in the dough. • Equipment and software is much cheaper than it used to be, allowing Prosumers to create movies on a lower budget. • Prosumers can create a movie that is just as good as - if not better than - big-budget productions.

  15. So What? • So watch independent films!

  16. References • CyberpunkReview.com. Various articles. CyberpunkReview.com. Retrieved November 14, 2006 from http://www.cyberpunkreview.com. • Digital Digest. “Capturing from VHS - Part 1 - Best Resolution.” Digital Digest. Retrieved April 11, 2006 from http://www.divx-digest.com/articles/vhs_capture.html. • Felux, Shane (2005). “Behind the Scenes: The Revelations of a Movie.” Revelations [bonus feature on DVD]. Panic Struck Productions. • Integrated Imaging. “miniDV information Info.” Integrated Imaging. Retrieved April 11, 2006 from http://www.integratedphoto.com/cgi-bin/infosearch.cgi?MiniDV+Information&&name. • Internet Movie Database. “Star Wars: Episode III - Revenge of the Sith.” Internet Movie Database. Retrieved April 12, 2006 from http://www.imdb.com/title/tt0121766/. • Internet Movie Database. Various articles. Internet Movie Database. Retrieved November 14, 2006 from http://www.imdb.com. • McCallum, Rick (2005). “Within A Minute: The Making of Episode III.” Star Wars: Episode III: Revenge of the Sith [bonus feature on DVD]. Lucasfilm Ltd. • Pilato, Fabrizio (2004). “Highest Resolution Camcorder: Sony HDR-FX1.” MobileMag: The Mobile Technology Magazine. Retrieved April 11, 2006 from http://www.mobilemag.com/content/100/336/C3177/. • San Francisco School of Digital Filming. “Sony F950 HighDef 24p camera bought by SFSDF and PixelCorps.” San Francisco School of Digital Filming. Retrieved April 12, 2006 from http://www.sfdigifilm.com/news_bites.html. • View Askew Productions. “Clerks: Movie Info.” View Askew Productions. Retrieved April 4, 2006 from http://www.viewaskew.com/clerks/info.html. • Wolf, Ben (2005). “Sony HDR-FX1.” CNET.com. Retrieved April 11, 2006 from http://reviews.cnet.com/Sony_HDR_FX1/4505-6500_7-31085889.html.

  17. Questions?

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