Digital Marketing Apps/Integration of BuildaBazaar

1. How To Define A Brand For Your E- Commerce Store There is a reason that everyone calls you by your name and not some other name, a reason to as how people recognize you in the crowd and a reason some person is either nice to you or not. It’s because your name, your appearance, your demeanour, everything you do is part of your personal brand. Your e-commerce store also has a similar brand. An e-commerce store brand is also similar to a personal brand. Businesses have names, products, logos, colours, fonts, a language, and reputations to manage that make up who they are and affect how they’re perceived. If you simply create an online store and fail to define a brand then you will end up nowhere. So, how does one proceed to create a brand for their e-commerce store? 1 Understand Your Brand To be successful, you need to make sure there isn’t a misunderstanding between how YOU perceive your brand, and how others perceive it. The best way to eliminate this happening is to ask yourself what three words YOU would associate with your brand. Once you have your three words, ask someone you trust, that knows your business the same question.

2. If the three words do not match up (or almost alike) ask yourself why this is, and whether this reflects a gap between your brand and reputation online. 2 Understand Your Customer

3. After understanding your own brand, you then need to understand what your customer wants, and needs. The message you are sharing online must be in line with your business and suitable for your target customer. First, understand who your target customer is, where they hang out and how they want to communicate with you. For example, nowadays everyone prefers using their smartphones so you should try to create a mobile-friendly e-commerce store. 3 Don’t Be A Faceless Brand

4. It is so important that your brand has a face. I don’t mean you have to physically let people see your face on social media. I mean adopting a personality and captivating your audience through communicating online. 4 Connect and Show Up As well as being a brand that has a face, you also need to make sure you are approachable online. Part of having a successful brand is treating your social networks as a customer service outlet. 80% of success is just showing up, so make sure your brand shows up for your target audience. Transparency is essential to building a strong brand. To ensure you are perceived online the way you should be, always think before you post. As soon as you send out a message to your audience, there is no turning back. You must always mean what you say and stand by it, otherwise having an authentic brand is going to be even harder to achieve.

5. 5 Mean What You Say Transparency is essential to building a strong brand. To ensure you are perceived online the way you should be, always think before you post. As soon as you send out a message to your audience, there is no turning back. You must always mean what you say and stand by it,

6. otherwise having an authentic brand is going to be even harder to achieve.6 Work In Real- Time 6 Work In Real-Time While I may schedule some of the information I share online, I also make it an important task every day to communicate in real time with those who communicate with me. This is crucial to building your brand, as when someone asks you a question, they want an answer almost immediately. 7 L ong - Ter m Rel atio nshi ps Buil ding long - ter m relat ions hips are important to long-term brand success. I have great relationships with many event and trade show organisers; some of which I have spoken at for 5-6 years, twice a year. It is important that you keep your relationships strong as this is what helps increase your exposure. After finding out how your brand is being perceived online, you may need to make some adjustments to ensure the right message is being portrayed. Don’t be afraid to make a change – your brand is at stake and you must do what is necessary. So, basically, when you create an online store you are not just creating an e-commerce store but emanating your vision. A question you need to ask yourself is does your branding reflect your business? If there is a mismatch between the way you communicate online and your branding, you need to make a change.

7. After finding out how your brand is being perceived online, you may need to make some adjustments to ensure the right message is being portrayed. Don’t be afraid to make a change – your brand is at stake and you must do what is necessary. So, basically, when you create an online store you are not just creating an e-commerce store but emanating your vision. A question you need to ask yourself is does your branding reflect your business? If there is a mismatch between the way you communicate online and your branding, you n e e d t o m a k e a c h a n g