1 / 6

What makes RCS Business Messaging a hit for the banking industry

The newness of technology along with existing features of SMS, RCS is a new channel to gain traction in the worldwide market with a notable number of consumers already using its functions.<br>

theroutemob
Télécharger la présentation

What makes RCS Business Messaging a hit for the banking industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What makes RCS Business Messaging a hit for the banking industry?

  2. What makes RCS Business Messaging a hit for the banking industry? With a huge number of active user's base, RCS Business Messaging foresees a market worth of USD$74 billion by 2021. The newness of technology along with existing features of SMS, RCS is a new channel to gain traction in the worldwide market with a notable number of consumers already using its functions.

  3. RCS Business Messaging is designed to provide banks with rich features as follows: • Branded and verified business messaging • Payments • Request for opening a new account • Bank & ATM Locator • Find IFSC code • Request for Cheque Book, Credit Card, Debit Card

  4. Customer Support • Apply for loan • Apply for insurance • Bill Payments • Integration with apps like calendar and maps • High volume support with rich card carousels in a single message • High-level authentication

  5. Adding on to the list above, RCS Business Messaging comes with a bucket load of functionalities curated for banks with data such as deep-linking for web-based campaigns and/or emails. It also encompasses features like read recipients, delivery receipts, on-screen event tracking, and customized information of customers on the basis of their responses to a message.

  6. Drilling down to customer behavior and responses using RCS helps banks in fetching data to optimize their campaigns. The research conducted by GSMA suggests that consumers are highly responsive to a well-structured and effectively designed RCS campaigns. Other than the above-mentioned merits, one of the most cardinal edges is its cost-effectiveness and eliminated need of investment in stand-alone applications.

More Related