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V 2 11 th August 2014 Confidential

BLACKBERRY ENTERPRISE VALUE PROPOSITION FOR PARTNERS. V 2 11 th August 2014 Confidential. MOBILE TECHNOLOGY IS INVADING THE ENTERPRISE . A business’s mobile management strategy is no longer about issuing a fleet of identical corporate-owned devices.

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V 2 11 th August 2014 Confidential

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  1. BLACKBERRY ENTERPRISE VALUE PROPOSITION FOR PARTNERS V211thAugust 2014 Confidential

  2. MOBILE TECHNOLOGY IS INVADING THE ENTERPRISE. • A business’s mobile management strategy is no longer about issuing a fleet of identical corporate-owned devices. • Employees are bringing their own devices based on a variety of mobile operating systems with personal data unpredictable applications installed on them. • Nevertheless, enterprise strategy is still to manage devices from a central hub. • Mobile device management providers have stepped up to help deal with these challenges • Terminology definitions: • COBO– Corporately Owned, Business Only • Enterprises are fully responsible for the devices and all content. Fully owned by the company and administered by IT. • COPE- Corporate-Owned, Personally Enabled / CYOD : Choose your own devices • COPE offers businesses a new way of acknowledging and embracing consumerisation. Enterprises are fully responsible for the devices and corporate content whilst allowing employees to use selected devices for personal content. • BYOD– Bring Your Own Device • Employees are fully responsible for their own devices and personal content. Employees allow their organization to enable and control secure access to corporate content. • Container – technology that separates out the corporate mobile apps and the associated data into “containers” on the mobile device, creating a clear division as to what is subject to corporate security policies such as wiping, copy-paste, etc.

  3. BLACKBERRY’S DNA : AN UNMATCHED END-TO-END SECURE SOLUTION “BlackBerry has also created a unique and secure way to route MDM traffic through its infrastructure, eliminating the need to use a separate VPN.” Gartner , MDM Magic Quadrant, 2013 • Industry recognized BlackBerry mobile security Outbound connection • Network Security • The most proven security with more certifications, now extends multi-platform. Simple, trusted, cost effective by default. Device Security More control over devices at initiation and termination with built-in security measures. Greater integrity and control over how and when enterprise network connects to mobile devices Content & App Security Strong protection for corporate content on device and in transit; across multiplatform OS. Dedicated Security Team Security is part of every critical business decision within BlackBerry.

  4. EMM DEMAND IS A STRONG REVENUE OPPORTUNITY • $340 billion • Mobile Services revenues from mobile business users worldwide will grow to $340 billion by 2017 • (ABI Research, 2013) • $3.1billion • The EMM market will grow to over $3.1 billion by 2017 • (The Radicati Group, 2013 ) • 68% Market • Market device management will remain an immediate need for SMB. By 2016 SMBs will comprise of 68% of MDM Market • (The Radicati Group, 2013 )

  5. THE ONLY MANUFACTURER THAT OWNS AND CONTROLS THE END-TO-END ENTERPRISE MOBILITY SOLUTION • Automatic compatibility between Container and OS upgrade • Consumer application upgrade compatible with Corporate device. • Unique provider for Support • Controlled TCO • Multiple provider for Support • Multiple supplier

  6. BlackBerry Balance – The ultimate IT admin and end user experience, secure and integrated • Secure corporate data without restricting the user’s personal experience • Automatically identifies Enterprise data based on its source (i.e. corporate email, intranet) • Isolates and prevents work data from leaking into personal channels (i.e. cut and paste, file copy) • Ensures privacy of personal data for the user

  7. PEACE OF MIND : BLACKBERRY IS UNIVERSALLYRECOGNISED BY GOVERNMENT & REGULATED INDUSTRY • The EMM of choice by Government & Regulated Industries • Only EMM platform awarded “Authority to Operate” on U.S. DoDNetworks • FIPS 140-2 validation • BES10 and BB10 smartphones: first to be approved by NATO up to “Restricted” level • All of the G7 governments are BlackBerry customers • Available as a hosted service under the fourth iteration of the UK Government’s G-Cloud Programme • 90% of German government agencies are now using BES 10 • Leading management platform for devices, content and apps • More than 80,000global Enterprise Customers worldwide • We manage more BlackBerry, iOS and Android devices than MobileIron, Good and AirWatch combined • World’s largest secure mobile network, connected to 650 carriers. We move more secure mobile data than anyone else • More than 30,000 BES10 servers installed globally • 87% of Fortune 500 Companies use BlackBerry

  8. BLACKBERRY ENGAGEMENT

  9. BES10 : SUPREME CONTROL • Multi-platform Enterprise Mobility Management (EMM) • BlackBerry makes it simple to manage COPE and BYOD users in multi-platform environments (iOS, Android and BlackBerry) • A single, secure connectivity model across platforms to secure corporate data transport • Strong controls to keep corporate data secure within enterprise network and within device • A simple, scalable and cost effective extension of existing investments in BES

  10. THE MOST COMPLETE SOLUTIONTO ADDRESS ALL YOUR CUSTOMERS’ NEEDS • Addressing the spectrum of security, management & user needs, BlackBerry can acquire, grow, retain and manage customers of any size, ownership model, ecosystem or deployment model Use Case Level of Enterprise Mobility Management control 1 2 Regular Mobile policy for everyone Mix of lockdown and managed devices Managed devices for some end-users and open for others Open policy, low management needs Segmented Mobile Policy 100% lockdown 3 4 Government and regulated industries Corporate Liable with or without personal use. (COBO/ COPE) Large Enterprise with multiple different levels of device management & security Legal & Professional Services, Oil & Gas, Financial Services Large Enterprise – high security Small & Medium size business Media & other non-security sensitive industries Large & Medium Enterprise security sensitive 5 6 BYOD, corporate issued devices and COPE, Soho, small to Medium Business with no company policy Basic Mobility Management (ActiveSync-only)

  11. CONTINUOUS INNOVATION • Expanding BlackBerry’s role in enterprise • BES12 • BES10 v.10.2 • Unified management of BBOS, BlackBerry 10, iOS, AndroidTMWindows Phone 8 • Seamless upgrade from BES5 and BES10 • Highly scalable platform (5x) • Active-active HA, IPV6, • Private & hybrid cloud • Support COPE with EMM Regulated Controls with Dual Perimeter • Secure Work Space support for BYOD enrolment (no MDM) • Scalability increase • Global User Self Service Portal • LDAP directory integration • BES10 v.10.1 • EMM Regulated controls for BB10 • Secure Work Space on iOS, AndroidTM • Secure Connectivity for iOS, AndroidTM • EMM and SWS for iOS7 • HA active -passive • Management Studio to support multiple BES10 • Dashboard reporting Target for 2015 With more to come Offering more control over work/personal Convergence and simplicity Highest level standard regulatory mode Securing Multi platform OS

  12. BLACKBERRY OFFER DESCRIPTION OUT OF THE BOX SERVICES TOOLS AVAILABLE TO MOBILIZE ENTERPRISE DAILY BUSINESS ONE PHONE CALL FOR WORLD CLASS GLOBAL SUPPORT

  13. CHOOSE YOUR LEVEL OF ENTERPRISE MOBILITY MANAGEMENT ON BES10 What is the mobile device strategy you are looking to implement for your employees? The level of EMM They need For a moderate investment, Silver level EMM from BlackBerry offers businesses seeking to manage a specific group of employees’ devices. • On iOS and Android, Silverlevel EMM delivers a comprehensivedevice management, security controls and advanced application management. • On BlackBerry 10 Silverlevel EMM enables a fully managed Secure Work Space container to separate work and personal content (BlackBerry Balance) for COPE or BYOD. Silver level EMM & Support Where a greater level of security and management control is required for specific groups of employees, Gold level EMM from BlackBerry is the ultimate solution. • On iOS and Android, Gold level EMM enables a fully managed SecureWork Space container to separate work and personal content on either COPE or BYOD. • On BlackBerry 10, Gold level EMM offers controlled access to a Personal spaceand full management of the Secure Work Space container for COBO, COPE or BYOD. Gold level EMM & Support COPE: Corporate Owned, Personal Enabled / COBO: Corporate Owned, Business Only / BYOD: Bring Your Own Device

  14. SILVER LEVEL FOR IOS, ANDROID & BlackBerry 10

  15. GOLD LEVEL FOR IOS, ANDROID & BlackBerry 10 *Annual subscription licenses for all tiers of service, with the inclusion of full access to all software update and upgrade rights

  16. EASYAPPLICATIONS MANAGEMENT TOOL AVAILABLE FOR ENTERPRISE APPLICATION STRATEGY Business Application Ecosystem Application Management Connectivity • Select recommended applications • Select and deploy mandatory applications • Comprehensive deployment and management from one console • Multiplatform business applications catalogue • Multiplatform Enterprise applications development tools • Seamless access to behind the firewall apps and data • Always-on, secure connectivity

  17. TIERED LEVEL SUPPORT DESIGNED TO ADDRESS THE FULL RANGE OF ENTEPRISE NEEDS BlackBerry Technical Support Services (BTSS) delivers the ultimate expertise, options and tools Highest level of paid support for businesses with mission critical needs, an expectation of personal engagement, dedicated resources, proactive planning services, and cost containment. This is ideal for customers with deployments exceeding 1000 devices under management on BES. Premium 1000 Mid-tier level Paid Support Option perfect for growth businesses that are focused on operational efficiency, economy of scale, and velocity. This is ideal for customers with less than 1000 devices under management on BES. Priority Entry level Paid Support Option for businesses investing in building blocks of a longer term EMM strategy. This is ideal for customers with less than 500 devices under management on BES. 500 Advantage

  18. EMM FEATURE COMPARISON 1 1 1 1 1 1 1 Coming with BES12 1 Other solution components may be required Partially Supported Not Supported Fully Supported

  19. Contact details For additional information contact to: Aleksey Mokhov E-mail: am@asbis.ua Tel.: +380 (67) 2323186 Skype: alexm7777 BBM: 7F39F813

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