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CREATIVE THINKING

CREATIVE THINKING. NEW SCIENCE OF CREATIVITY:. can be learned individual differences all are unique with unique environmental history with generative abilities. MYTHS ABOUT CREATIVITY:. Creativity is rare Only artistes have it Only high IQs have it You need to hire it

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CREATIVE THINKING

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  1. CREATIVE THINKING

  2. NEW SCIENCE OF CREATIVITY: • can be learned • individual differences • all are unique • with unique environmental history • with generative abilities.

  3. MYTHS ABOUT CREATIVITY: • Creativity is rare • Only artistes have it • Only high IQs have it • You need to hire it • It is in your right brain • It is mysterious.

  4. NOVELTY: • It is result of dynamic competition among repertoires of behaviour i.e. when thinking or doing multiple things at the same time, competing repertoires become interconnected to form new forms or new sequences of behaviour. • Behaviour is almost always novel.

  5. CREATIVITY: (Reinventing wheel) Novelty + Valuable + New

  6. INNOVATION: • Creative behaviour leading to products, processes and services that are good enough to make money. • New ideas emerge when old ideas compete with each other.

  7. GENERATIVITY BASIS: • Competing behaviours produce new ones. •  The combinatorial process is orderly and predictable. •  By influencing the type and number of competing behaviours, we can accelerate creative process and direct it to useful ends. • Everyone is creative • “Creative” people have special skills • Any one can learn such skills.

  8. FOUR STRATEGIES FOR ENHANCING CREATIVITY: • Capturing • Challenging • Broadening • Surrounding.

  9. CAPTURING: • Generative mechanism never stops operating-even while we are asleep. • We are always creative. As we grow we are persuaded to ignore the extraordinary idea factory in our heads. • Anonymous suggestion system later on enabling the author to claim it will encourage creativity.

  10. CHALLENGING: • “Failures” or “extinction” produces new ideas. • E.g. Locked in a room-door jammed; we try various methods. • Old ideas gets colliding-new ideas emerge.

  11. BROADENING: • By providing right sort of education to our mind. • Increase the number of behaviour. • More diverse the training, the wider and more interesting the solutions.

  12. SURROUNDING: • Redesigning the surroundings.

  13. Gems on “Creative thinking” • Most problems are really the absence of ideas. • Problems are only solutions in disguise. • Think……….,there must be a better way. • The human mind is like a parachute, it only works when it is open. • Without creativity there will be no innovation • Research that reaches an end part, that yields ‘all’ the answers, is poor. • If you are spoon fed, you will just grow fat and lazy. • Creativity is thinking up new things; innovation is doing new things.

  14. SOME SAYINGS • Research has convinced that people produce better results if they are given some general principles and then allowed to fend for themselves (- Robert Epstien). • Give a man fish and he will not be hungry; teach man to fish and he will never be hungry ( -- Talmud) • Before bringing of great brilliance there must be chaos. Before a brilliant person begins something great, he must look foolish to the crowd - (I. Ching.)

  15. THANK YOU

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