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MotionPix - Affordable Motion Camera System for Creative Professionals

thuong avatar
thuong
13 diapositives · 256 Views · Jul 24, 2014

MotionPix offers a simplified and low-cost motion camera system that allows programming of basic camera movements with exact precision. Our product is designed for advanced techniques like one actor playing multiple roles with moving camera, time lapse, precise panning, motion control, stability, portability, and instructional support. Key activities include bulk buying, shipping through DHL, and quality control. Our key partners include camera companies, investors, Arduino, metals depot, B&H Photo Video, and farnell.com. We target photographers, videographers, beginners, new businesses, and anyone seeking a cost-efficient professional solution. Our support includes a strong online presence, tutorials, forums, and customer service. The cost structure involves postage, packaging, website maintenance, marketing campaigns, and staff wages. Revenue streams include sponsorship, asset sales, and product sales.

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MotionPix - Affordable Motion Camera System for Creative Professionals
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  1. Assignment 4 Meadhbh Sheppard - 10098879 LakahikaSerasinhe -09004322 Denis Cronin - Anthony Egan - 10131892

  2. Our Product • Motionpix is a simplified low-cost motion camera system that can program Basic camera movements to be exact.

  3. Business Canvas

  4. Value Proposition • Affordability = €200-------- Our market niche • Advanced techniques = 1 actor playing multiple roles while camera is moving • Timed motion = Time Lapse • Panning = precise speed when panning • Motion control = allows repetition of camera movements • Stability = Rig can be mounted onto 2 tripods for better stability • Portability = can be easily taken apart and put back together • Instructional = Online Tutorials On our dedicated website

  5. Key Activities • Buying in bulk = Weekly orders from customers tells us what quantity we should buy in Bulk. • Shipping = DHL express With Tracking • Quality control = All products shall go through extensive testing before shipment

  6. What’s already out there? • Professional motion cameras • DIY motion cameras

  7. Key Partners • Sponsorship - Camera Companies(Kodak,Canon) • Investors – Retailers, Photography Societies • Arduino • Metals Depot – Supplies all required metal parts • B&H Photo Video – Photo/Video distributor • farnell.com – Supplies electronic components

  8. Key Resources • Arduino = Programmable speed and distance of the camera mount. Using a computer connected to a USB port to the Camera Mount. • Servo Motors = The main electronic component. This moves the camera Mount along the slider

  9. Who will we sell to We cater for all Photographers and Videographers • Main focus beginners • Get new businesses using it • Advertising a new concept to anyone who is looking to put up a lot of content on their website • This is cost efficient and creates something professional and new Mass Market • Short film makers • Hotels • Restaurants • Anyone who whishes to show people their venue in a unique way

  10. What support do we offer our customers Big online presence • Company website • Facebook • Pinterest • Youtube • Simply tutorials will be added to our online sites to make sure customers get the most out of our product • Tips and Tricks for customers Forums • An online forum will be set up so customers can discuss their problems and we can see and get in contact with any problems people are having • People can also contact us on any of our online platforms if they want to talk to use directly

  11. Cost structure • Postage and packaging • €50-100 a year for a company website • Marketing campaigns to spread awareness • Staff wages

  12. Revenue Streams We hope to get start-up money through exchanging sponsorship for advertising slots on the company website. Through the sale of our assets we expect to generate substantial revenue.