Safe Harbor Statements

2. Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Boost your sales and service productivity with Oracle CRM Analytics Paul Rodwick – VP, BI Product Management July 2013

4. Introduction to Oracle BI Applications • What are BI Applications? • Recent Releases • BI Applications as a Stepping Stone to Fusion Applications • Customer Success • Roadmap and Future Investments • Q&A Agenda

5. Key Corporate Objective Maximizing Customer Value & Operational Efficiency Suppliers Back Office / ERP Front Office / CRM Customers • Primary Role: Buy, make, and deliver products, support the workforce, and manage finances • Key Objectives: Maximize operational efficiency, quality & accuracy while controlling costs • Primary Functions: Finance, HR, Supply Chain Operations, Procurement, Order Management • Primary Role: Identify, acquire & support customers • Key Objective: Grow revenues and profit by maximizing customer value • Primary Functions: Sales, Marketing, Service, Contact Center

6. Critical CRM Front Office Interactions online interactions Sales & Partner Contact Center Customer social Marketing & Loyalty Service

7. Business Requirement: Answers to Rapidly Emerging Questions • How are actual sales tracking against forecast and plan by region? • What are the best products to cross and up-sell? • Why are sales opportunities being lost? Sales & Partner Contact Center Marketing & Loyalty Service

8. Business Requirement: Answers to Rapidly Emerging Questions • Which campaign tactics are most effective? • Which offers are succeeding with different customer segments? • What is the product mix compared to plan? Sales & Partner Contact Center Marketing & Loyalty Service

9. Business Requirement: Answers to Rapidly Emerging Questions • What are average handle times and abandonment rates? • Which are the most productive and efficient CSR’s and why? • What are the best cross-sell and up-sell offers for each segment? Sales & Partner Contact Center Marketing & Loyalty Service

10. Business Requirement: Answers to Rapidly Emerging Questions • How do I reduce costs while maintaining high customer satisfaction? • What are quality levels and component failure rates by product? • How long is it taking to resolve new service requests? Sales & Partner Contact Center Marketing & Loyalty Service

11. Sales & Partner Contact Center Service Marketing & Loyalty Business Requirement: Visibility Across Functional Areas • Best align switch workflows to increase customer sat • Convert inbound service calls to sales • Monitor and manage service channel usage / mix • Understand compliance of call handling to SLA’s • Monitor customer satisfaction vs. service cost • Improve lead follow-up and conversion • Understand campaign impact on revenue • Improve customer product and service offerings Customer • Devise marketing programs to deflect product availability or quality issues • Understand how marketing promotions impact service centers

12. Introducing: Oracle BI Applications Prebuilt Solutions for EBS, PeopleSoft, Siebel, JD Edwards, Fusion & more • Benefits • Add insight to CRM and ERP applications • Easy to adapt and extend • Unique features • Tight integration with OLTP systems • Works with existing IT environment • Fast time to value; Low TCO • Over 4,000 customers

13. Oracle BI Applications Delivering CRM Business Insights Alignment Across Functions Optimize customer relationships across all business processes PriceAnalytics • Improve pipeline visibility • Quickly spot opportunities / threats • Reduce revenue leakage from Opportunity to Quote to Order SalesAnalytics *Customer DM Analytics Marketing Analytics • Discover high potential segments • Maximize return on spend • Identify customer data gaps • Optimize customer reach Service Analytics Contact Center Analytics LoyaltyAnalytics • Improve customer service • Drive efficiency, lower costs • Increase customer retention and promotion effectiveness. PartnerAnalytics • Optimize staffing for call volumes • Monitor CSR performance & drivers • Enhance partner channel visibility and coordination

14. Example of CRM Related Business Questions Sales Analytics Do we see significant incompatibilities in forecast and pipeline figures across quarters ? Are we bringing in orders fast enough ? How does it compare with the last qtr ? How does the sales pipeline health look like? What are the top opportunities this quarter that need my attention? Is the weekly pipeline buildup fast enough? How do we compare with the last quarter ? How do the members of my sales team compare on sufficiency/quality of pipeline ? How well is my sales team closing orders and meeting their quota?

15. Oracle BI Applications Product Family Rapid Performance Insight CRM ANALYTICS ERP ANALYTICS ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES SOURCE ADAPTERS:

16. Deeper than Dashboards OracleBI Applications 1 2 Pre-Built Analytic Warehouse Certified Application Integration • Business Analytics Warehouse • Over 100 star schemas • Designed for analysis and reporting • Pre-mapped integration • Fusion, EBS, PSFT, SEBL , JDE, SAP, IBM • Role-based Security 3 4 Best Practice Metrics Role-Based Dashboards • Over 9,000 metrics • Additional pre-defined calculations • Based on best practices • Over 500 Dashboards and Pages • Over 3,000 reports • Across Lines of Business

17. Oracle Embedded Business Analytics Intelligence Embedded In Business Processes ORACLE APPLICATIONS BUSINESS PROCESSES 1 4 Take Action What Happened 3 2 Optimize Why Did It Happen?

18. Oracle Embedded Business Analytics Insight to Action With Contextual Integration INSIGHT LatePaymentTrend HeadcountBudgetAnalysis PoorCampaignResults ForecastUpdate ProductSafety SupplyShortfall SupplyChain Finance HR Sales Service Marketing HoldCredit ApproveHire ApproveDiscount EscalateIssue ChangeRequest RedirectFunds ACTION

19. Speeds Time To Value and Lowers TCO Build from Scratchwith Traditional BI Tools Oracle BI Applications Training / Roll-out Define Metrics& Dashboards • Faster deployment • Lower TCO • Assured business value DW Design Back-end ETL andMapping Training / Rollout Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Define Metrics& Dashboards DW Design Back-end ETL andMapping Prebuilt Business Adapters for Oracle EBS, PeopleSoft, JD Edwards. Siebel, SAP, others Quarters or Years Weeks or Months Source: Patricia Seybold Research, Merrill Lynch, Oracle Analysis

20. Total Economic Impact of Oracle BI Apps Based on commissioned study conducted by Forrester Consulting Validated Benefits • Lower Procurement Spend - 5% lower procurement costs in Year 1 of the study and increased to 7% in Year 2. • Accounts Payable Savings - Savings of more than $1 million per year by the third year of the study • IT and business labor savings - Apps created efficiencies in both the IT and business sides of the organization. • Lower Inventory Working Capital – 15% reduction in inventory for the affected product categories • Increased gross sales and prices- 0.3% increase in average sales price and 0.4% lift in sales at affected parts of the organization 97% ROI with a 20 Months Payback Period* *Composite Organization Three-Year Risk-Adjusted ROI Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.

21. All BI Applications are BI Mobile Certified

22. What Does Exalytics Mean for BI Applications? Speed of Thought Analysis • Make Existing Deployments Blazing Fast • Orders of magnitude faster end user response times • Exalytics up and running in days • Reduce Development Time on BI Applications Extensions • New dashboard development cost reduced (less dashboards, less tuning) • Practically eliminate need for custom aggregate tables • Get Ready for Enterprise Adoption! • Up to 50,000 users on a single Exalytics machine (but can start small) • More end user interactivity and instant responsiveness means higher user adoption • Enables immersive mobile experience • Supports a New Class of BI Applications • Real-time forecasting, optimization and scenario modeling on large data sets

23. Introduction to Oracle BI Applications • What are BI Applications? • Recent Releases • BI Applications as a Stepping Stone to Fusion Applications • Customer Success • Roadmap and Future Investments • Q&A Agenda

24. What’s New in BI Applications 11.1.1.7.1 Indirect Spend Planning • Financials • HR • Projects • CRM • Procurement & Spend • Supply Chain & Order Management Student Information Analytics New Content Enhancements New Applications • Data Lineage • ETL Validation • GUI Based Configuration • Functional Setup Tool Oracle Data Integrator Oracle GoldenGate New TCO Tools New OBIEE 11.1.1.7 New Data Integration

25. BI Applications 11.1.1.7.1 Summary of Features • Most significant BI Applications release in three years. • Significant expansion of content and new products • Completely re-architected solution leveraging the power of ODI • Released on the latest version of OBIEE 11.1.1.7 • Number of new out-of-the-box tools to increase productivity and drive down TCO • Golden Gate option available for customers that have significant ETL time pressures

26. Oracle BI Applications PS1 (11.1.1.7.1) Additional Content for Applications Unlimited Customers • FINANCIALS • Commitment Control & Public Sector Financial/Budget Analysis (EBS & PSFT) • Fixed Assets (EBS) • HR • Time & Labor (EBS & PSFT) • Global Payroll (PSFT) • Transfers (EBS & PSFT) • PROJECTS • Resource Management (EBS & PSFT) • Cross Charge (EBS & PSFT) • Forecasting Enhancements & Commitments (PSFT) • GL Reconciliation (EBS & PSFT) • CRM • Service Analytics Enhancements (EBS) • Price Analytics (EBS) • PROCUREMENT & SPEND • Sourcing Analytics • Enhancements to Change Orders and Agreements • SUPPLYCHAIN AND ORDER MANAGEMENT • Costing • Inventory Cycle Count • Other Enhancements • STUDENT INFORMATION ANALYTICS • Admissions, Recruiting, Records, partial Financials (PSFT) • OPERATIONAL PLANNING • Indirect Spend Planning

27. Visualizations & Interactions Enabled by OBIEE 11.1.1.7 in BI Applications PS1 Performance Tiles Waterfall & Stacked Bar Freeze-Header Tables Updated Styles Precision Layouts Improved Printing Full Featured Excel Interaction

28. Next Generation Data Integration BI Applications 11.1.1.7.1 with Oracle Data Integrator and Golden Gate Oracle Data Integrator provides • In-database E-LT Transformation vs. E-T-L • Best in class performance, scalability, availability • Lightweight deployment for lower TCO • Faster time-to-value through declarative design Oracle Golden Gate option for BI Apps • Reduce load on source system by streaming data continuously into persistent store in the DW • More reliable change data capture and delete support • Enables near real time DW refresh

29. Introduction to Oracle BI Applications • What are BI Applications? • Recent Releases • BI Applications as a Stepping Stone to Fusion Applications • Customer Success • Roadmap and Future Investments • Q&A Agenda

30. Embedded, Actionable BI THE OLD WAY THE NEW WAY • Surmounts the Challenges of Traditional BI Search Transactions Tools Reports Analytics Navigation Disconnected. Open Ended Integrated. Closed Loop.

31. Better Decisions Better Analytics in Fusion Applications

32. Engineered as a Single SystemBI Embedded Throughout Oracle Fusion Human Capital Management Oracle FusionFinancial Management Oracle FusionSupply Chain Management Product Master Data Management Distributed Order Orchestration General Ledger Accounts Payable Global Order Promising Asset Management Global Human Resources Workforce Lifecycle Manager Benefits Management Inventory Management Payments &Collections Cost Management Shipping & Receiving Accounts Receivable Cash & Expense Management Compensation Management Talent Review Performance & Goal Mgmt Common Modules Business Intelligence Business Intelligence GlobalPayroll Network @ Work Business Intelligence Oracle FusionProject Portfolio Management Oracle FusionProcurement Oracle FusionCustomer Relationship Mgmt Sourcing Project Costing ProjectBilling Project Performance Reporting Customer Master Sales Marketing Purchasing Self-service Procurement Project Contracts IncentiveCompensation Mobile & Outlook Integration Territory & Quota Mgmt Project Control Supplier Portal Spend & Performance Analysis Project Integration Gateway Procurement Contracts Business Intelligence Business Intelligence Business Intelligence

33. Fusion Reporting and Analytics Consistent, Timely, Complete .

34. Introduction to Oracle BI Applications • What are BI Applications? • Recent Releases • BI Applications as a Stepping Stone to Fusion Applications • Customer Success • Roadmap and Future Investments • Q&A Agenda

35. Key Trends and Product MomentumOracle BI Applications • “Buy & Extend” growing in popularity over “Build” • FY12: 530+ (30% YoY growth) unique net new customers • Nearly half of customers license 3 or more BI Applications • Significant expansion in global markets • FY11: ~50% growth rates • Proven products means more complex, enterprise wide deployments • 10+ heterogeneous sources is not uncommon • Growing partner ecosystem (internal and external) • Bolt-on BI Applications for industry-specific and vertical areas • BI 11g is driving a lot of upgrade interest • Fresh UI, Essbase integration, Mobile and now Exalytics

36. Consumer Goods High Tech Communications Public Sector Finance / Banking Travel & Transport Retail Aero / Industrial Insurance / Health Life Sciences

37. Rapid Deployments in WeeksAgainst Oracle Applications Unlimited and Non-Oracle Sources 16 weeks 75 days 11 weeks 14 weeks 12 weeks 100 days

38. Over 4,000 BI Applications Customers - 3 EBS instances, SAP and legacy - 6 JDE instances and 1 EBS - 15 EBS instances - Multiple Siebel instances - EBS and PeopleSoft - 5 ERPs -EBS, SAP, Navision, Legacy - JDE and legacy • Implementations Range from Single Source to Distributed Multi-Source / Multi-Instance Multi Sourced EBS JDE Oracle BI Applications SAP SIEBEL PSFT Legacy Multi Instance & Version Oracle BI Applications EBS EBS EBS Americas APAC EMEA

39. Introduction to Oracle BI Applications • What are BI Applications? • Recent Releases • BI Applications as a Stepping Stone to Fusion Applications • Customer Success • Roadmap and Future Investments • Q&A Agenda

40. Oracle Applications PlanningBI Applications Current Releases and Roadmap • For Applications Unlimited customers • ETL with Informatica • New Manufacturing Analytics • New Enterprise Asset Management Analytics • New SLA support for EBS R12 (patch) • For SAP customers • ETL with ODI • Financials, Procurement & Spend, Supply Chain & Order Management Analytics • For Application Unlimited customers • ETL with ODI • Data model and release integration across Fusion and Applications Unlimited • ODI and Informatica : release alignment • New content: Talent Management, PLM Analytics integration, EAM enhancements, Student Analytics enhancements • New adapters: Procurement & Spend Analytics for JDE, Supply Chain & Order Management Analytics for PeopleSoft • New cloud adapters: Adapters to Fusion Cloud Service, Taleo adapter, RightNow adapter • User Experience Redesign (partial) • Cost of Ownership Improvements: Data Lineage, ETL Data Validation • BI Applications as Oracle Cloud Service • New content/modules: Grants, Benefits, Depot Repair & Field Service, EVM & Project Scheduling • New adapters: Manufacturing Analytics for JDE, Eloqua adapter • Additional operational planning applications • Unstructured/big data analytic applications • Continue user experience redesign • Additional cost of ownership improvements BI Apps 7.9.6.4January 2013 What’s Next 0-12 month planning cycle Future DirectionsPost 12 month planning cycle BI Apps 7.9.7.2 September 2012 BI Apps 11.1.1.7.1 May 2013

41. Future: Customer Big Data Analytic ApplicationProduct Concept Marketing Responses Single 360o view of customers across all channels • Hybrid between traditional DW and Big Data using Hadoop-based infrastructure • Customer event model can be extended with other organization specific, relevant sources of customer information (social, web activity, promotion responses, loyalty) • Foundation for more intelligent CRM business processes in marketing, sales, service, pricing & brand management • Scalable customer event model • Identity resolution & other enrichment • Real-time query services Service Interactions Other Customer Data Social, Web Activity

42. Questions

43. Safe Harbor Statements The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.