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DIGITAL Multi-Platform Distribution

DIGITAL Multi-Platform Distribution. What are we doing now? What’s next? What’s in it for stations?. What are we doing today?. Content (FREE) Video Podcasts : DragonflyTV, NOW, NerdTV Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens

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DIGITAL Multi-Platform Distribution

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  1. DIGITALMulti-Platform Distribution What are we doing now? What’s next? What’s in it for stations?

  2. What are we doing today? Content (FREE) Video Podcasts: DragonflyTV, NOW, NerdTV Streaming Video Clips: Curious George, P.O.V, Between the Lions, Ind Lens Streaming Video Collections: SAF, Nature, Newshour Blogs: PBS MediaShift and learning.now Full-Length Program Streams: Frontline, NewsHour NOVA Science Now Content (PAY) Download to Own:iTunes, OMN, Google Video, Amazon Unbox Educational VOD subsription services:Discovery’s United Streaming, Library Video’s SAFARI Montage Promotion:(Leverages sites large audiences to drive tune-in) Video Podcasts: iTunes, YouTube, pbs.org Streaming Video Clips: YouTube, IFILM, Google Video Handout: Online Video “Dashboard”

  3. Digital Rights Critical Success Factors • Multi-platform approach to content decisions • Which content is appropriate for which platform • Seek relevant rights and balance level of investment • Content windowing strategy • As PTV expands even further onto these new platforms, it is critical that we develop a content windowing strategy. • Pilot and Experiment

  4. Station Broadband Video Player • A turnkey, customizable solution that can significantly boost your station’s ability to offer broadband video—including NPS content— on local Web sites. • Currently conducting a needs assessment with stations and with NPS producers whose video would be featured. • Expected launch date: early 2007 (February target) • Questions? Mary Kadera, mkadera@pbs.org.

  5. PBS.org Redesign • Includes improvements to the top-level pages of PBS.org (including homepage) that will provide additional exposure for local station content and promotion. • More flexibility in “Support” area • Dedicated station real estate in 3 areas of homepage for local content/event features • Target launch date: March 2007 • Questions? Mary Kadera (mkadera@pbs.org) or Dan Willis (dswillis@pbs.org).

  6. PBS New Media Newsletter • Monthly new media e-mail newsletter for stations, launching in December • Includes news and resources from PBS (PBS distribution deals with groups like iTunes; new tools for station Web sites; etc.) • Showcases new media experiments and successes by local stations • Includes a roundup of most relevant industry announcements/analysis • Questions? Kevin Dando at kdando@pbs.org.

  7. PBS KIDS GO! Cable VOD, Broadband Delivery, Direct Broadcast Satellite Guiding Principles • Reach early elementary audience with PBS branded educational content in all relevant platforms. • Promotional support model that allows stations to benefit in as many ways as possible: • Support messages that credit local stations • PBS branding and co-branding • Cross promotion opportunities • Financial benefits (direct or indirect) in funding new GO! content • Maintain highest standards of quality for the service in all platforms and non-commercial brand equity. Questions? Lesli Rotenberg at lrotenberg@pbs.org or Andrea Downing at adowning@pbs.org.

  8. PBS KIDS Premium Online Games • Pursuing three premium online business lines: • Create iTV games for launch in 2007. (Fetch and Kratts) • Create an online subscription service featuring games and videos for launch in Summer 2007 on pbskids.org. • Develop downloadable games for launch in 2008. • Questions? Ben Grimley at bgrimley@pbs.org

  9. Primetime Broadband Channel Overview • A broadband video experience that allows visitors to pbs.org and station websites to watch national primetime programming online in an on-demand environment. Station Benefits • Will allow member stations to feature the video on their local websites in a turnkey manner while being hosted by pbs.org Next Steps • Adopt content windowing strategy • Develop support plan Questions? Andrea Downing at adowning@pbs.org or John Suydam at jrsuydam@pbs.org.

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