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Radio no longer just comes out of the speakers, it is on many platforms.

Multiplatform Radio Produce Once, Publish Many Room: Ballroom C Facilitator: Steve Ahern. Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you trends on creating and publishing multiplatform content in the new media world.

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Radio no longer just comes out of the speakers, it is on many platforms.

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  1. Multiplatform Radio Produce Once, Publish Many Room: Ballroom C Facilitator: Steve Ahern Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you trends on creating and publishing multiplatform content in the new media world. Sponsored by Broadcast Australia

  2. Steve Ahern amt_ahern@hotmail.com www.steveahern.com.au www.radioinfo.com.au Mob: 0412 884465

  3. Transforming Radio Programming for New Platforms Program Directors and radio producers are beginning to see the light

  4. Digital Radio In Australia Trend: Everything is going digital

  5. Text Trend: Referability

  6. New program channels Pictures Text Meta Data EPGs Interaction

  7. Audience Trends • Audiences Fragmenting, consumption patterns changing • Lean forward / lean back consumption • Multi Media interaction, Telephones & Cameras • Increased competition and decreased station loyalty • Entertainment = escape • Information = make sense of things • Electronic audience measurement • No fear of new technology from younger generations • Older generations confused but pragmatic

  8. Audience Trends • Online users still seek credibility • Social networking • Consumers don’t care where they get their audio • Time shifting now common using content aggregators • Appointment listening reappears in a different way • Slice and dice approach to content • Interactivity through old and new methods • Citizen Journalism, collaborative content creation, WEB 2.0 • Email, messenger, Skype, SMS texting as common as calling • Simulation games and virtual reality

  9. How are broadcasters responding? Keeping radio’s traditional strengths and adapting new developments into format and delivery

  10. Thinking beyond the transmission technology A mental leap from radio to audio contentcreation

  11. How: Radio 2.0 Tools • XML Writer • FTP (File Transfer) Software • Servers • IP/VOIP tools • Quicktime, Podna, • Final Cut Pro • Adobe Audition, Pro Tools, • Garage Band, Audacity • MovieMaker, iMovie, • Photo Story, Photoshop • MySpace Music • Facebook, Twitter • Content Management Systems: • Joomla, Farcry, PHP (free) • Learning Management Systems: • Moodle (free)

  12. Are you making new radio or old radio?

  13. Steve Ahern amt_ahern@hotmail.com www.steveahern.com.au www.radioinfo.com.au Mob: 0412 884465

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