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MCC314 Global Media Industries

MCC314 Global Media Industries. I N T R O D U C T I O N Session 1 Lecture. 9/11 Anniversary Memorial Video. Globalization?. Is it the integration of economic, political, and cultural systems across the globe? Is it Americanization and United States dominance of world affairs?

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MCC314 Global Media Industries

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  1. MCC314Global Media Industries I N T R O D U C T I O N Session 1 Lecture

  2. 9/11 Anniversary Memorial Video

  3. Globalization? • Is it the integration of economic, political, and cultural systems across the globe? • Is it Americanization and United States dominance of world affairs? • Or is it a force for environmental devastation, exploitation of the developing world, and suppression of human rights? • Is it a force for economic growth, prosperity, and democratic freedom?

  4. Globalization? “The world has become more global.” “We live in a global village.” • Buzzword in the 1980 – 1990s • Change of Malaysian education curriculum for globalization; • Revision of Australia’s Industrial Relations framework;

  5. Centric cum “Globalized” Events • Gulf War of 1991 • CNN (Cable News Network • S11 (de facto “global” news) • CNN, Fox News, NBC • Bali Bombing of 2002 • Iraq War of 2003 • news were sanitized/spun for global consumption in favor of the US forces – embedded journalism • Gulf War 2 • Launched Al-Jazeera News from SA • Bureaus in My and Sg soon

  6. Emerging News Source • Citizen Journalism Blogs / Weblogs / Journalistic Blogs • OhmyNews.com of South Korea • “Every citizen is a reporter” • Malaysia-Today.net by Rajah Petra

  7. Housekeeping Unit Overview Policy detail reference Assessment component

  8. Unit Information • Explores the social, cultural, political, and economic impacts of the global media industries; • Interrogates the broad range of theoretical approaches from economy to cultural emphasis; • Analyze the social, cultural, and political effects of globalization and the global media landscape cum industries.

  9. Contact Person Unit Coordinator Daniel Chan d.chan@murdoch.edu.au Lecturer Nurzihan Hassim nurzihan@kdu.edu.my 03-7728 8123 ext 123

  10. References • Flew, Terry (2007). Understanding global media. Houndmills:Palgrave Macmillan. • MCC314 Unit Reader • http://www.foreignpolicy.com/story/cms.php?story_id=3995 (for week 2) • Others – refer to Unit Guide

  11. Assessment Components

  12. Positions Paper You are required to produce a ‘Positions Paper’ that identifies the pros and cons of media globalisation The following issues should be addressed in your paper: • What is media globalisation and how does it relate to globalisation? • What are the key cultural, political and economic implications of media globalisation? • Are audiences or media users better served with globalisation?  • Are there winners and/or losers in the era of media globalisation? If so, identify them (organisations, individuals or groups). • Include other pertinent issues that you consider relevant to this debate.

  13. Critical Essay You are required to embark on a critical analysis of a ‘global media organization’ of your choice. You should address the following key points: • Explain how and why is your chosen organization a ‘global media organization’? • Provide a referenced summary of the organization’s corporate structure and ownership status (i.e. who owns it and what does it own). • How does this organization contribute to or impact upon global media cultures?  Or does it? • How does this organization contribute to or impact upon national media policies and cultures?  Or does it?

  14. Policy Details As Mass Communication students you are expected to: • read newspapers, magazines, etc; • watch TV news and current affairs; • listen to radio news; • access the Internet.

  15. Policy Details • Inform the lecturer for any kind of difficulty that hinders your study. • If sick or due to some circumstances beyond your control, inform the lecturer. • If you require an extension, request at least a week before the deadline backed up with certifiable document. • Late work gets 10% deduction per day (including weekends) until a week after.

  16. Policy Details • All assessments will be moderated by the Coordinator. • YOU MUST COMPLETE ALL ASSIGNMENTS IN ORDER TO PASS THE UNIT. • Student who misses a substantial portion of the unit will be deemed to have not satisfactorily completed the unit.

  17. Assignment Submission Policy • Assignments are submitted on or before the deadline unless permitted to be late. • It must have the filled-out Murdoch Cover Sheet • It must be handed PERSONALLY to ME for chopping. • Also note once again that marks will be deducted for incoherent and ungrammatical writing as well as poor/incorrect referencing. • Consistent referencing style must be used all throughout the assignment.

  18. Academic Integrity • Inappropriate / inadequate acknowledgement • Collusion • Verbatim copying • Ghost writing • Purloining All assignments must go through Turnitin.com

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