What is KINECT? • You are the controller
Why KINECT? • Full Body Gaming • Controller Free • Motion Sensor
How it Works • The camera captures the movement of the player and makes the avatar do the same movement
Why KINECT? • Use your voice • Voice Sensor • Just say “Xbox” to activate voice command • No remote required
Why KINECT? • It’s all about you • Wave your hand and activate the sensor • Face Recognition • Built in Memory
Why KINECT? • Something for everyone • Advanced Parental Controls • Gaming Experience that’s safe • Secure and FUN for everyone!
Special Features • Automatically adjusts your hearing aid • No more changing settings in your hearing aid
Fast and Easy to Use • Fast and easy to use • Connect kinect to 360 and turn it on • Choose settings • Brief tutorial
Entertainment became amazing • Automatic connection to Internet • Access to the hottest newly-released and upcoming games • TV is more amazing with KINECT • HBO, ESPN, huluplus, xfinity, netflix, veriozon fios • You Say It. Xbox Finds It
The KINECT effect: How the world is using KINECT • http://www.xbox.com/en-US/Kinect/Kinect-Effect
How the world is using Kinect • Therapists are integrating Kinect’s full body play into their therapy sessions • rehabilitation therapists are making Kinect an important part of the rehabilitation process for stroke and other brain injury patients • using Kinect technology in an operating room in Spain to help doctors navigate MRIs and CAT scans with a wave of their hand. If approved by national government agencies, who knows what benefits this could bring?
How Kinect Appeared in Market • Kinect was launched in 2010 • Marketing budget of $500 million • Microsoft sarted marketing campaign 18 months earlier with the help of Steven Spielberg
Micrsoft partnered with more than 7,000 reatilers worldwide • Massive Marketing • Kinect Accelarator???
Sales • Guiness World Records: Fastest selling electronic device • 1 mln sales within the first 10 days after release • 133,333 units per day • eight million units in its first 60 days
Kinect Future? • Kinect Avatar? • What is Next?