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Columbia Technologies Inc. Q2 2023 Business Review: Client Value and Sales Strategies

This business review outlines Columbia Technologies Inc.'s Education Business Unit's performance in the April-June 2023 quarter. The report emphasizes the mission to help clients optimize customer lifetime value through effective sales management and loyalty programs. Key highlights include price adjustments for Adobe and Microsoft products, the successful launches of Creative Cloud for Teams and Office 365, as well as initiatives to combat software piracy. The next quarter's focus will be on increasing seminars and promotions for sales and expanding the software offerings to educational institutions.

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Columbia Technologies Inc. Q2 2023 Business Review: Client Value and Sales Strategies

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Presentation Transcript

  1. Columbia Technologies, Inc. Education Business Unit April - June Quarter Business Review

  2. Agenda • Introduction • Sales Situation • Next Steps

  3. Introduction

  4. “To help our clients maximize their customer lifetime value and create effective programs that help our clients achieve their strategic goals for sales management, motivation, and customer loyalty”. Introduction: Team Mission

  5. Sales Situation

  6. Highlights and Lowlights

  7. Adobe • Increased prices of the media kits and also the paper licenses. Sales Lowlights • Microsoft • Increased price of Microsoft softwares.

  8. Adobe • The company already launched its cloud based software which is Creative Cloud for Teams (CCT) which is very beneficial for the company because the clients will need to renew their license annually and to add another person (from their team) to be included in the program the client needs to purchase another seats. Sales Highlights

  9. Adobe • The latest and the upcoming upgrades of Adobe Suite will only be available on CCT. • Adobe ended the life of Acrobat Professional IX and its preceding versions to make way for Acrobat Professional XI. Sales Highlights

  10. Adobe • PAPT or Pilipinas against Piracy Team are giving all their efforts to eliminate and eradicate piracy especially on the academic institutions. (see www.papt.org). Sales Highlights

  11. Microsoft • The company already launched its cloud based software which is Office 365 which is very beneficial for the company because the clients will need to renew their license annually and to add another person (from their team) to be included in the program the client needs to purchase another seats. Sales Highlights

  12. Microsoft • A cloud-based program totally eliminates piracy. • Microsoft is ending its support for Windows XP and its preceding versions. Sales Highlights

  13. Microsoft • Microsoft launched its Get 2 update program that can be included to the Deal Registration promo which gives the company a 10% discount (5% in get 2 update and 5% in deal registration) to provide the best price for the client and also a best margin for our company. Sales Highlights

  14. Microsoft: Sales Situation

  15. Adobe: Sales Situation

  16. 2013 Q2 Sales Summary

  17. Next Steps

  18. Next Steps: Goals and plans for the next quarter: • More seminars for salesperson especially the education unit. • More promos to add up to margin. • Sell more academic softwares to company providers that sponsor public and private schools (applicable only to Microsoft).

  19. THANK YOU!!!

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