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Music videos of Female Jazz/soul artists

By Karen Dodd. Music videos of Female Jazz/soul artists. Diana Krall – Let’s face the music and dance . Colours are mainly black and white and combine with song, mise en scene (champagne, clothing) to suggest sophistication. Slow tracking shot to match song pace. Figure A.

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Music videos of Female Jazz/soul artists

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  1. By Karen Dodd Music videos of Female Jazz/soul artists

  2. Diana Krall – Let’s face the music and dance Colours are mainly black and white and combine with song, mise en scene (champagne, clothing) to suggest sophistication. Slow tracking shot to match song pace Figure A Will Cut Away quite often from the artist to focus on couples in the room [Figure B]. Convention: artist playing instrument [Figure A]. Appeals to an older, female audience (30s+). Figure C Focus on singer, lip syncing. Mostly MSs [Figure C] Figure B Few cuts gives a flowing effect to video http://www.youtube.com/watch?v=18No22_j_bM

  3. Figure A Mainly, P.O.V shot from perspective of someone the artist is singing to [Figure A]. Joss Stone - Tell me what we’re gunna do now Mainly quick cuts to fit song pace Joss dressed in bright colours to stand out against grey of street. [Figure A] Focus nearly always on her. Mainly medium CUs of artist [Figure A]. Figure C Young artist, bright colours, quick cuts appeal to young, female, audience (14-30) Figure B http://www.youtube.com/watch?v=joiDo5JVcOM

  4. Ella Fitzgerald – A-Tisket, A-Tasket Tracking shot zooming out as artist walks towards camera, singing [Figure B]. Focus nearly always on artist as she lip syncs. Only cuts away from artist occasionally although remains within the same location throughout [Figure A]. Figure A Figure B Few cuts. Most takes are quite long. Age of people in video (mainly artist) and clothing would have appealed to an older target audience (30+). http://www.youtube.com/watch?v=XUYpUogn91U

  5. Age of artist and colour appeal to young audience, however pacing, song type and costume of people will most likely attract an older generation. So target audience must be around 20+. Figure A Colours important; beginning a lot of black and white to bring attention to artist’s face and create a dark, moody atmpshere[Figure C]. Later on most of the scene is colourful. [Fiigure B] Shows it to be a happy, dreamy song. Norah Jones - Sunrise Figure B Figure C Figure C Quite slow editing to match pace of song. Instruments in video [Figure A]. Tracking of artist throughout as she lip syncs. Mainly MS of artist but a good mix of many. http://www.youtube.com/watch?v=fd02pGJx0s0

  6. Whitney Houston – I will always love you Figure A Colour themes used as with Figure C (blue) set the mood to be sad as well as bringing focus to the artist, mostly her red lips. Age of artist, music style and fairly bland colours suggest a target audience of 30+. Figure B A bit of a storyline to song. Something the other videos didn’t really have Figure C Fairly long takes. Slow paced editing to match music and song mood. Mostly CUs [figure B] and MSs [Figure A] of artist. http://www.youtube.com/watch?v=HGC003Xz3CY

  7. Colour very important. Background mainly black with singer in white and white of face is exaggerated with lighting to bring focus to her. Age of woman plus clothing, lighting and fairly slow edit suggest a target audience of about 25 - 40 year old females. Type of shots mainly LMSs [Figure B] and CUs [Figure A] of artist lip syncing. Figure B Figure A Instruments heard in song featured in video. Jane Monheit – Cheek to cheek No changes in location. Remains in this live performance like setting. http://www.youtube.com/watch?v=JYMDXO-cJoQ

  8. Figure A Sepia tint to relate back to old fashioned video Combination of various shots, in slow motion, without the artist featured [Figure B] and MS/CUs of the artist lip syncing [Figure A. Other shots such as Figure B tend to be disconnected montage editing. Holly Cole Trio – Calling you Figure B Video includes artist performing apparently live in a room with others playing instruments. Slow pace, to match music, made so by long durations of take. Smart clothing, music style, slow paced editing, mise en scene etc will appeal to 30s+. http://www.youtube.com/watch?v=BpuE_0MafLI

  9. Conclusion: conventions observed • Pacing of music matches video • Focus mainly on artist lip-syncing to song • Instruments often appear in video • No storyline as such to video • Simple video; in a studio singing • Lighting/colour important to set mood and draw attention and target an age group • Few changes of location within video • Lots of MSs and CUs • Target audience for Jazz, even modern Jazz seems to be 21+ (Average of minimum T.A for these videos).

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