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THE FUTURE OF MUSIC VIDEOS. A Research Perspective By Kevin S. Hardges. Presentation Preview. Music Videos As Narratives Music Videos As Co-Branding Tools Economics/Technological Impacts on Music Videos Music Videos As Total Music Experience. Research Thesis.

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  1. THE FUTURE OF MUSIC VIDEOS A Research Perspective By Kevin S. Hardges

  2. Presentation Preview • Music Videos As Narratives • Music Videos As Co-Branding Tools • Economics/Technological Impacts on Music Videos • Music Videos As Total Music Experience

  3. Research Thesis Music Videos are entering a new future. This future will be dictated by consumer demand, technological advancements, and industry economics….

  4. Music Videos As Narratives • Are more than incongruent images • Contain beginning, middle, and end • More than just selling the artist, product, or grabbing attention • Provides an insight into who the artist might be as a individual

  5. Music Videos as Co-Branding Tools • What is Co-Branding? When the star and product become inseparable. • Examples: Sting and Jaguar “Desert Rose”, Busta Rhymes and P. Diddy “Pass the Courvoisier”, Tweet and Motorola “Call Me”….

  6. Economics of Music Videos • AOL and Yahoo Launch might be charged for streaming of videos • Record Companies trying to figure out ways to make profits • Videos can be added to personal sites via sites like http://www.videocodes4u.com

  7. Technological Impact on Music Videos • The Internet: Video Streaming http://www.launch.yahoo.com or http://www.music.aol.com • The End of Music Video Shows and the beginning of the Video IPOD revolution

  8. The Video IPOD • What does this mean for Music Videos? http://www.apple.com/ipod/ipod.html

  9. Universal Media Disc • What does this mean for Music Videos? http://www.sony.dadc.com/file/umd_release_0105.pdf

  10. The Total Music Experience • ITS ALL ABOUT YOU..THE MEDIATED SELF • The Creation of Dual Disc… the next evolution in music sales. http://www.dualdisc.com

  11. Q & A • I will be more than happy to answer any and all questions to be best of my ability • Karen you are excluded from asking questions because u are going to ask something that I don’t have an answer too (joke, smile)

  12. GAME TIME • Who can name the top ten most expensive videos???? http://www.soyouwanna.com/site/toptens/musicvideos/musicvideos.html

  13. Want to know More…. • http://http://www.npr.org/templates/story/story.php?storyId=4695458 • http://http://news.com.com/Price+tag+added+to+online+music+videos/2100-1027_3-5560610.html • http://new.umusic.com/News.aspx?NewsId=332 • http://www.forbes.com/technology/2005/09/26/mtv-warner-cell-cx_pak_0927mtv.html • http://docs.yahoo.com/docs/pr/release1101.html • http://onlypunjab.com/fullstory2k5-insight-News-status-10-newsID-87530.html • http://www.3g.co.uk/PR/March2003/5052.htm • http://www.productplacement.biz/2005/07/28/music-video-product-placement • http://www.mtv.com/news/articles/1472393/20030606/p_diddy.jhtml?headlines=true • http://www.garagespin.com/archives/music-videos-future-viral-indie-music-marketing-tool.html • http://www.electrolicious.com/archives/2003/10/music_video_pro.html • http://www.villagevoice.com/news/0237,parker,38205,1.html • http://www.awent.com/case-musicProductPlacement.php • http://www.theallineed.com/news/0510/133481.htm • http://news.com.com/Apple+unveils+video+iPod%2C+new+iMac+-+page+2/2100-1041_3-5893863-2.html?tag=st.num • http://www.autointell-news.com/news-2000/March-2000/March-21-00-p3.htm

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