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The Exercise Company (TEC)

The Exercise Company (TEC). Team 5 Anu Vellineni Chun- K u Lin Dawn Tarpinian Doug Haker Kim Wickens. 16 August 2012. About TEC. Background Fitness club with emphasis on personal training Owned by two personal trainers Located in the Smith Tower, Pioneer Square, Seattle.

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The Exercise Company (TEC)

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  1. The Exercise Company (TEC) Team 5 AnuVellineni Chun-Ku Lin Dawn Tarpinian Doug Haker Kim Wickens 16 August 2012

  2. About TEC Background • Fitness club with emphasis on personal training • Owned by two personal trainers • Located in the Smith Tower, Pioneer Square, Seattle

  3. Improvement opportunities • Text-heavy/unrelated mix of topics/blog format • Vague terms • Unused elements/stale information • Uninviting image • Negative tone • Pages missing content • Pages indistinguishable/can’t tell location in site • No personal trainer bios …we may not be for you.

  4. Business Goals “We want to get the word out that we exist!” • Increase the number of members with training packages by 40% • Increase corporate memberships by 50% • Capacity to increase overall membership from 150 to 400 • Lower cost site hosting

  5. Research findings • Web analytics • 2153 unique visitors • 68% drop off rate at membership page • 51% left site from page they entered on • Demographics • Median household income: $61,000 • 93% of site visitors from Seattle • Use club 1 to 3 times/week • 60% male, 40% female • Average age around 50 • Search logs • Equipment • Exercise • Membership • Rates • Trainers • Surveys • Location/Address/Phone • Personal trainer bios • Hours • Equipment • Pricing

  6. Usability Research • Task tested: find shower information for bikers and runners.

  7. Looks for: • Membership pricing • Hours and location • Equipment Prospective Member “I’d rather find all the relevant information I need to make a decision about a club on the Web site so I don’t have to call them.”

  8. Looks for: • Personal trainer bios • Hours and location • Corporate membership information Corporate Wellness Specialist “I need to know if a club’s workout philosophy is science-based and legitimate”

  9. Findings recommendations Business Goal

  10. Findings recommendations User Need

  11. Findings recommendations User Testing

  12. Findings recommendations User Testing

  13. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  14. UI IMPROVEMENTS: Old versus ImprovedABOUT PAGE

  15. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  16. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  17. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  18. Team Challenge • Issue − coding collaboratively on the Web site • Disappearing code in CSS • No versioning • Propagation of unneeded files • Confusing file names • Too many working on site at once • Solutions • Delete local files • Ensure all are working on remote server files • Keep a backup copy on a local machine • Inventory files and delete unneeded • Rename files using a consistent naming convention • Restrict number of developers

  19. Team Collaborationand communication • Basecamp • Strengths • Sharing files • Topical conversations • Assigning and tracking tasks • Every post generated an email • Weaknesses • Every post generated an email • Not compatible with IE7 • Minimal collaboration • Not mobile device friendly • Long lists of information • GoToMeeting • Meeting with clients • Meeting recorded for those not in attendance and future reference • Skype • Real-time conversation while working on the protosite • Meeting

  20. Questions?

  21. Questions?

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