CAN THIS BRAND BE SAVED ? 1° - Evaluate the Brand Situation of La Shampoo and give an answer to the immediate requests made to Caroline 2° - What do you conclude from La Shampoo Brand identity and Brand Equity Analysis ? 3° - Build a long-term brand strategy for the business based on a Brand Project 7 slides max
Evaluate the Brand situation of LA Shampoo and answer to immediate queries • Dead or Not ? Why ? • Price Cut : yes or no ? • New Ad campaign or what ? • Immediate launch of combo or what ?
Analyse LS Brand Identityand Brand Equity • 1 – Define Identity and evaluate Equity • 2 – What do you conclude ? • 3 – Revise your previous answers if necessary • 4 – Implications in terms of marketing activities Planning ?
Long Term Brand Strategy • 1- Write a Brand Project • 2- Sketch out a strategic marketing plan.