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Green Hotels. An ongoing trend on Sustainable Tourism. Claudia Andreea Calina De El Fakih & Jennifer Cabido. Sustainability. nowadays seen as a global concept built over three main considerations: . Economic. Social. Environmental. Climate protection
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Green Hotels An ongoing trend on Sustainable Tourism Claudia AndreeaCalina De El Fakih & Jennifer Cabido
Sustainability • nowadays seen as a global concept built over three main considerations: Economic Social Environmental
Climate protection • Protection of resources (water, energy, etc) • Biodiversity • Organically growth food (no pesticides) • Minimize pollution and wastage • Seasonality of products • Develop local communities (buy local) • Equal rights • Fair trade • Better education opportunities • Fighting poverty and prosperity for all
Demand for Sustainable Tourism • Most consumers will not ask for more sustainable options - they expect the tourism provider just to do it! • A 2012 report by The Travel Foundation found that 75% of consumers want a more responsible holidays
Keys to become a Green Hotel • Reducing water consumption • Reducing electricity and fuel consumption • Reducing the amount of waste generated • Minimize the use of disposable containers and use only recyclable or biodegradable products • Compost food coming out from the kitchens and restaurants or producing biogas • “Buy local” • Develop good relations with the local community • Implement a communication system to maintain guests informed about environmental practices and ensure they support them during and beyond their stay.
Example of a Green Hotel • The Crowne Plaza Hotel in Copenhagen • http://youtu.be/MEsRSrLT2Ak
Green washing • It is important to define a clear communication strategy to show to potential and existing guests concrete actions being undertaken towards sustainability. • Ensure your actions fall clearly into a specific category • Explain in details what are you doing to obtain an official green certification if you do not already have one. • Be transparent.
References http://www.thetravelfoundation.org.uk/green_business_tools/greener_accommodations/ http://www.sustainabletourism.net/resources.html http://tourismintelligence.ca/2014/02/27/green-hotels-confuse-consumers/ http://www.greenhotelier.org/category/know-how-guides/