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DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM

DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM. QUESTIONNAIRE TO GOLF CLUB EMPLOYEES . MARKETING DIRECTOR (2 interviews). PREVIOUS LEARNING Degree in Business Studies Master degree in Business Management English KEY ACTIVITIES Management of the marketing team

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DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM

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  1. DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM QUESTIONNAIRE TO GOLF CLUB EMPLOYEES

  2. MARKETING DIRECTOR (2 interviews) • PREVIOUS LEARNING • Degree in Business Studies • Master degree in Business Management • English • KEY ACTIVITIES • Management of the marketing team • Championships and events organisation • Attendance to fairs and events • Representation of the field with partners and customers. • 5 KNOWLEDGE AREAS • Marketing and promotion - English: high level • Search new clients and partners - Organisation of Events • Knowledge about golf, rules, championship - ITC, social media, .. • 5 SKILLS • Team management -Team work • Leadership and motivation -Mobility • Management skills: coordination, communication, .. with other areas. • Marketing profile

  3. MARKETING DIRECTOR (2 interviews) • JOB REQUERIMENTS Technical Competences • English • Marketing related national or international. Linking Tourism and Golf. Behavioural skills • Leadership - Motivations • Work in groups - Communication • KEY ISSUES SHOULD BE INCLUDED IN TEACHING GOLF TOURISM • Tourism and Golf: Relation between golf and tourism • Golf Structure: Global vision of Golf Club: management; internal organisation; maintenance; design; marketing;.. • Management skills. • Marketing of Golf Tourism. • INVEST IN COMPETENCES IN THE GOLF CLUB • English for all the employees • Team work • Communication

  4. GENERAL MANAGER (1 interview) • PREVIOUS LEARNING • Degree in Business Management and Administration • Master degree in Management of Golf Clubs • KEY ACTIVITIES • Definition of the Golf Club Strategy. • Management and control of the incomes statements. • Represent the Club with clients, in fairs, .. • Review of objectives • 5 KNOWLEDGE AREAS • HR Management • Marketing and Communication • Focus of Clients • Management skills • Languages • 5 SKILLS • Leadership - Capacity of planning • Knowledge of the subject - Conflict Resolution • Analytical skills on the target group

  5. GENERAL MANAGER (1 interview) • JOB REQUERIMENTS Technical competences • Marketing and communication • KEY ISSUES SHOULD BE INCLUDED IN TEACHING GOLF TOURISM • Introduction to the world of golf • Excellence in service • Organisationof golf tournaments • Maintenance of golf courses • Human Resource Management • Management Skills • Economic and financial management of institutions golf • Languages • New technologies applied to tourism • INVEST IN COMPETENCES IN THE GOLF CLUB • Languages

  6. GREENKEEPER-MAINTEINANCE MANAGER (1 interview) • PREVIOUS LEARNING • Industrial Engineer • Master degree in management of maintenance of Golf Clubs • KEY ACTIVITIES • Management of maintenance • Coordination of groups • Agreement with suppliers • 5 KNOWLEDGE AREAS • General maintenance - Environmental Management • Design and building Golf Fields- Golf rules • Hydraulic and irrigation process, Mechanic,.. • 5 SKILLS • Leadership • HR Management • Work in team • Communication • Marketing skills

  7. MAINTEINANCE MANAGER (1 interview) • JOB REQUERIMENTS Transversal skills • Languages • Work in Team • Communication • KEY ISSUES SHOULD BE INCLUDED IN TEACHING GOLF TOURISM • All the areas related with the Business but related to the needs established to each job post: General management and economic aspect Financial management Marketing HR Management ... • INVEST IN COMPETENCES IN THE GOLF CLUB • Languages

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