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Marketing

Marketing. Auctions, traditional or video Private treaty, Order buyers Niche markets Age/source verified, QSA or PVP Requires: Identification Calving and production records Useful: Preweaned, vaccinated, load lots. ID Advantages to a producer. Market Entry & Protection (Exports)

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Marketing

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  1. Marketing • Auctions, traditional or video • Private treaty, Order buyers • Niche markets • Age/source verified, QSA or PVP Requires: Identification Calving and production records Useful: Preweaned, vaccinated, load lots

  2. ID Advantages to a producer Market Entry & Protection (Exports) Individual ID for Animal Health (Bangs, Trich, TB use ID tag) Facilitates Information Flow (From Simple to complex systems)

  3. Animal ID May Aid in Production Efficiencies Individual animal identification systems Provide the information on an animal’s performance from weaning to harvest Enables the identification of individuals with the most profitable genetic merit Use performance measurements Manage animals Sell off low performing cattle before spending additional dollars

  4. Use of Individual Records Inventory control Individual weights Real time animal health records Genetic sampling/testing Ranch, Feedyard and Rail performance can be recorded and compared

  5. The CowBoy Way Source; Blasi, LMA, June 2006

  6. Animal identification • Approved Devices • RFID Tags • ISO 11784/11785 Compliant • “840” Official USDA Tags • “Grandfathered” Manufacturer Coded (“982”) tags High Performance Half Duplex Standard Performance Full Duplex

  7. If I can't afford the EID, can I just brand the number on the calves?

  8. Cost-Benefit analysis of NAIS implementation in California

  9. NAIS Scenario: Beef cow-calf, 350 herd size

  10. Cost Findings Labor costs are relatively minor compared to the costs of equipment and materials (ear-tags).Most of the variation is due to size--the larger operations have reduced costRFID-Most of the variation is due to the costs of equipment – the RFID readers you have.(Most of the variation for the Visual tags is also due to equipment if you use a computer )

  11. Age and Source Verification • You need to be a part of a system that PAYS YOU! • Premiums driven by: • Source Verification / Age Verification • Quality Systems Assessment's (QSA’s) • Process Verified Program’s (PVP’s) • Based on INDIVIDUAL IDENTIFICATION

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