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Build It and They Will Come?

Build It and They Will Come?. Yes! Probably too many!. But just in case!. Panel Presenters. Kristie Clements, Moderator , Connie Ratcliff, Meagan Taylor-Booth Matt Waymack,. Marketing strategies that work. Know your goals. MVPS targets:

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Build It and They Will Come?

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  1. Build It and They Will Come?

  2. Yes! Probably too many!

  3. But just in case!

  4. Panel Presenters • Kristie Clements, Moderator, • Connie Ratcliff, • Meagan Taylor-Booth • Matt Waymack,

  5. Marketing strategies that work.

  6. Know your goals • MVPS targets: • Rural areas that cannot offer higher level courses and electives • AP courses for schools that have low interest or no certification • Credit Recovery • Alternative choice • Teacher shortage

  7. Use your strongest asset Talk to: Parents Counselors District representatives Administrators

  8. Attend your state supported conferences Platform: Target your information to your audience Counselors Technology Administrators etc. Get on strategic PTO meeting agendas Be wise with your time. Don’t attend Elementary teacher meetings if your VS is middle and above.

  9. Use your other assets Partnerships!

  10. Sponsor conferences, booths, printing, and other marketing strategies. Technology Coordinators Districts School Improvement 21st Century Goals Dropout Prevention School Awareness Institutes for Higher Learning Community College Consortiums 16-State collaboration Free-media resource for educating legislators, superintendents, principals, site coordinators Use your other assets Partnerships!

  11. MVPS uses: Media: Parents brochures Student posters School booklets outlining goals Free AP Exam Preps, ACT Preps, Tutorials Conference Give-A-Ways (some partner sponsored) Sponsor at the Superintendents Summer Conference meeting

  12. About Gwinnett Online • District-level program started in 1999 • Gwinnett County Public Schools, Metropolitan Atlanta, GA • @150,000 students, 14th largest in USA • @102 courses – all authored by GCOC • eCollege LMS since 1999 • Elluminate since 2002 • 17 full-time staff members • @100 trained adjuncts

  13. YTD 2008 – Total GCOC Scope

  14. Local School Site Coordinators • Site-Coordinators at all 20 high schools • Paid small stipend from Gwinnett Online • Liaison between GCOC and schools, online teachers and local students • Promote Gwinnett Online locally • School Announcements • Distributes promotional materials • Local school websites/newsletters • Make available local student resources

  15. County Level Support • Communication With Local School Administrators • Communication with County Leaders • Strong Board Support

  16. Marketing • Site-Coordinators • Contact at all 20 high schools • Disseminates information • Local promoter of Gwinnett Online • School announcements • Local School Counselors • GCPS TV - Locally airs on cable TV • Promotional Flyer • Created by GCPS communications department • Distributed to all schools and students • Website

  17. Local School Relations • Since 2005, Gwinnett Online earns FTE within county • Pushback from On Ground Principals • Concerned they will lose students, staff and funding to Gwinnett Online • Gwinnett Online is not in competition with local schools • No school has lost anything to GCOC • Perception has improved

  18. Strategies • Promote being cost-effective • Serve maximum number of students possible • Provide good service • School communication

  19. Virtual Virginia Who is our intended audience, and who are our advocates? • Students • Counselors • Mentors • Teachers • District/School Administrators • Parents • State Legislators

  20. Virtual Virginia How do we market our program? • High Profile Multi-Media Campaign • Press Coverage (NPR, Local Print Media) • Extensive Website • Video (local school cable, public TV, movie theaters) • Email Blasts • Dept. of Education Support (Superintendent’s Memos) • Direct Mail • Brochures • S.W.A.G. for Brand Awareness

  21. Virtual Virginia How do we market our program? • High Profile Multi-Media Campaign • Press Coverage (NPR, Local Print Media) • Extensive Website • Video Production • Email Blasts • Dept. of Education Support (Superintendent’s Memos) • Direct Mail • Brochures • S.W.A.G. for Brand Awareness

  22. Virtual Virginia How do we market our program? • Grassroots/Word-of-Mouth Effort • Presentations and exhibitions at state and national conferences • Student/Mentors/Parents as advocates • Counselor and Student/Parent Newsletters • (see handouts) • S.W.A.G. for Students

  23. Virtual Virginia When do we market? • During important enrollment periods • Opening of registration/spring scheduling • Start of school • After holiday break • Periodic follow-up throughout the year

  24. Thanks!

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