Technology and Social Media

1. Technology and Social Media Enhance Your CERT Program

2. Building Your Social Media Program Communicating During and After Disasters Basic Social Media Tips Incorporating Other Technologies Agenda #CalCERT @MaryJoFly

3. Craig Fugate, FEMA Administrator 140 Conference NW Welcome Remarks Thanks to CRESA911 for use of this clip

4. Photo Credit: Douglas Wray http://bit.ly/SMdonut 4

6. Building Your Team Mitigation

7. Use social media to let family and friends know that you are safe.

8. What will be your online identity and who is your audience?

9. We’ve been using volunteers to relay information for years

10. The labor required is extensive so create a Virtual Operations Support Team

11. Engage Your Community Preparedness

12. Promote your activities and training

13. Messages that help your audience prepare for disasters

14. Public safety messages during an incident

15. Alert and Situation Status Response

16. Social Media Missions: Amplify

17. Social Media Missions: Filter & Monitor

18. Social Media Missions: Crowdsource

19. Social Media Missions: Archive

20. Community Grieving and Organizing Recovery

21. Recovery Groups begin to gather on facebook and other sites to grieve and share

22. The reach is further than your audience – it’s their audience too

23. Social Media Etiquette CERT Miss Manners

24. Facebook • Allow volunteers to tag themselves in pictures and promptly remove pictures if requested • Promote 50% of the time, engage and talk back 50% of the time • Use Pages, not a personal account to represent your agency

25. Twitter • Use an Avatar = No Eggs • Listen before you tweet. You wouldn’t shout at a cocktail party. • Use #Hashtags appropriately

26. Other Technologies

27. QR Codes • Best practice: add a shortened web address or describe the link • Favorite uses • QR Code Time clock • QR Code Videos on CERT Class Fliers • ID Badge Verification

28. Keep videos under 2:00 min but ideally under 0:30 seconds Keep your message simple Ensure you have adequate approvals from your agency Video Storytelling

29. Applications • Alert and Warning • Performance, Tracking and Note Taking • Walkie-Talkie Comms • Social Networking • Assistive Devices

30. Blogs • Can serve as a mobile friendly website as most blogs will scale page size based on device • Can be used to link text, pictures and video for QR Code Scavenger Hunt Games • Keep volunteers up to date with regular articles

31. Resources • Social Media Getting Started: http://www.sm4em.org/getting-started/ • Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter-etiquette-tips/ • Twitter Manners: http://www.sm4em.org/2012/08/twitter-manners/ • QR Code Generator: http://www.unitaglive.com/ • Virtual Operations Support Group: http://vosg.us/ • FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp

32. Summary • Listen first, then engage when building your social media program • Identify your audience and content plan • Explore more by following #SMEM and #SMEMChat

33. Contact Mary Jo Flynn Emergency Management Assistant Director Anaheim Fire & Rescue Department (714) 765-3804 maryjflynn@anaheim.net @MaryJoFly @AnaheimCERT http://www.slideshare.net/mjflynn001