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Staff Response Management

Staff Response Management. Scheduling. Analytics. S taff K nex SRM. Web-based staff management and communication service for Healthcare. Communication. Mark Woodka, CEO mwoodka@staffknex.com www.staffknex.com. Schedule • Manage • Communicate • Analyze.

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Staff Response Management

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  1. Staff Response Management Scheduling Analytics StaffKnex SRM Web-based staff management and communication service for Healthcare Communication Mark Woodka, CEO mwoodka@staffknex.com www.staffknex.com Schedule • Manage • Communicate • Analyze

  2. Problem: Controlling Labor Costs in Healthcare Problem: Labor is 70% of LTC costs • Not managing staff to census ratios leads to overstaffing • Overtime cannot be managed in “real-time” • Call-offs exacerbate the overtime problem and reduce quality of care • Got to the same people over and over • Staffing agencies are expensive • Reduce quality of care due to non productive time spent replacing absent staff

  3. The Economics – 136 Bed LTC Costs

  4. The StaffKnex Solution - Scheduling • Integrated staff scheduling and census data • Daily view of labor hours over/under based on resident census and budget by position • Link directly to the schedule to adjust HPPD • Automatically communicate cancelled shifts • Real-time overtime management • Project overtime as scheduling changes occur • Prevent assignment of staff to overtime without supervisor approval • Utilize text messaging for overtime approval 4

  5. The StaffKnex Solution – Call Off Resolution • Integrate scheduling software and communications technology to eliminate calls • Reach the right people immediately by combining: • Text messaging • Email • Voice Response System • Intelligent Response Management & Analytics • Responses are captured and filtered • Analytics for improved staff management

  6. The Economics – 136 Bed LTC ROI LTC Savings • Reduce Overtime 25% • Eliminate 3 – 5 shifts per week by managing HPPD • Reduce labor resolving calls offs 90%

  7. Addressable Market Segments • Market for StaffKnex: • Any business with a shift-based workforce • Having a high volume of staffing emergencies • $5 – StaffKnex Fee per employee per month • $2.2B – Market size • $44m – StaffKnex revenue at a 2% share

  8. StaffKnex Business Model StaffKnex is a Software as a Service (SaaS) Provider Nothing for customers to install Incremental infrastructure costs are minimal Pricing is per employee per month $5 per employee per month average Gross margins at scale are very high StaffKnex deploys quickly Little to no training or setup required

  9. StaffKnex Current Status Product is complete, strategy is to execute Communication service launched in April Scheduling service launched in August 7 live customers 2 beta customers 5 paying customers Pipeline – 10 qualified opportunities 10

  10. Leadership Team Mark Woodka, CEO Flashline – Vice President Sales, 2001 – 2008 TMW Systems – SVP Sales, Marketing and Business Development 1993-2001 PSI – President and Founder 1986 - 1993 Gene Groys, Co-Founder and President American Greetings – Director of Mobile Services 2006-2007 Lava storm – VP Product Management 2005-2006 Oracle (Siebel) - Product vision and leadership 2000-2005 Mobile technology leader, speaker Matt Wilson, Co-founder and Chief Engineer American Greetings – mobile technology leader 2005-2007 Published open-source innovator 11

  11. StaffKnex Five Year Projections

  12. Funding Needs BSKlive seeking $750,000 - $1,000,000 (Target Close 12/31/08) • Jumpstart $350,000 – approved for investment • NCAF – approved for investment • Side car investments available ($20,000 minimum) • Pre money valuation of $2m • Approved for OH TITC Use of Funds • Business development, marketing, 1 developer • Investments will be tied to milestones Growth Projection • Aggressive growth for next 12 months in healthcare • Achieve $90k-100k monthly revenue Q3-Q4 2009 • Q4 2009 – Venture round to stimulate growth

  13. Exit Strategy • BSKlive is a compelling acquisition in several categories: • Legacy HR application providers. Value added service and easily integrates to existing HR applications. Compelling “buy” strategy to gain SaaS business model • Workforce management. Systems providers such as Kronos, ADP, etc. would utilize StaffKnex as a product extension and to drive incremental revenue. • Communications providers. Businesses currently in communication space which service medical facilities (pagers, etc.) are looking for ways to add incremental revenue and differentiation • High company valuation due to: • SaaS business model. Low customer acquisition costs at high margins. • Market size. Initial launch in healthcare with overall market for the StaffKnex service >$2.2B. • Uniqueness of the offering. Integrated scheduling, profiling and automated communication provides unique and compelling capability.

  14. Next Steps • Side car investor meeting Friday 12/19, 8am North Coast Angel Fund 5875 Landerbrook Drive, Suite 300 Mayfield Heights, OH  44124 Phone/Fax (800) 975-5846 www.northcoastangelfund.com • OH TITC forms due Monday • I have a few with me • Business plan executive summary available in the back

  15. The StaffKnex Application Alert & Response Staff Analytics Scheduling Communication Q & A Thank you! • Contact: Mark Woodka, CEO • BSKlive, Inc. • 216-272-9434 • mwoodka@staffknex.com • www.staffknex.com

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